PERSEPOLIS™
OFFICIAL BRAND
The official website of PERSEPOLIS™, the high-end global luxury master brand, and its distinguished sub-brands and collections: PERSEPOLIS™ Beauty, PERSEPOLIS™ Fragrance, PERSEPOLIS™ Jewelry & Watches, PERSEPOLIS™ Fashion, PERSEPOLIS™ Leather Goods, PERSEPOLIS™ Home & Living, PERSEPOLIS™ Art & Culture, PERSEPOLIS™ Gourmet, PERSEPOLIS™ Saffron, PERSEPOLIS™ Caviar, PERSEPOLIS™ Coffee, PERSEPOLIS™ Tea, PERSEPOLIS™ Cheese, PERSEPOLIS™ Truffles, PERSEPOLIS™ Editorial & Press — representing the distinguished collections, creative expressions, and cultural experiences of the PERSEPOLIS™ official brand.
Beverly Hills, California · Beauty of Civilization™
WELCOME TO THE PERSEPOLIS™ OFFICIAL BRAND
A High-End Global Luxury Master Brand From Beverly Hills, Guided by Beauty of Civilization™
HOUSE OF PERSEPOLIS™
THE INSTITUTIONAL & CREATIVE HOME OF THE OFFICIAL PERSEPOLIS™ BRAND
Born in Beverly Hills, a global vision of luxury takes shape where timeless ideas meet contemporary design. Drawing from centuries of craftsmanship, art, architecture, and cultural expression, PERSEPOLIS™ brings these enduring influences into beauty, fragrance, fashion, jewelry, watches, sunglasses, leather, and rugs through a considered contemporary vision.
Living, editorial, literature, film & cultural review, art, culture, and Royal Gourmet are integral expressions of the PERSEPOLIS™ master brand. From the objects that shape a home to the stories, traditions, and culinary discoveries that enrich daily life, these interconnected categories give depth to its defining philosophy, Beauty of Civilization™.
House of PERSEPOLIS™ is the institutional and creative home supporting this shared vision.
BEAUTY OF CIVILIZATION™
The Foundational Philosophy of the PERSEPOLIS™ Official Brand
WHERE HERITAGE, ART & CONTEMPORARY LUXURY CONVERGE.
The PERSEPOLIS™ brand draws inspiration globally from enduring principles of beauty, proportion, craftsmanship, material, and ritual, interpreting them through contemporary beauty, fragrance, fashion, jewelry, leather, and living. Art, culture, editorial, Royal Gourmet, and private experiences extend this philosophy into a broader world of creativity, knowledge, hospitality, and cultivated life.
PERSEPOLIS™ OFFICAL BRAND BUSINESS MODEL
PERSEPOLIS™ BEAUTY OF CIVILIZATION BUSINESS MODEL (PBCBM)
Original Business Model & Scholarly Publication · Ten-Pillar Framework · SSRN 2026
Developed through years of interdisciplinary research, creative exploration, and strategic development, the PERSEPOLIS™ Official Brand is guided by the original PERSEPOLIS Beauty of Civilization Business Model (PBCBM).
This ten-pillar framework integrates cultural preservation, excellence, research, stewardship, enterprise, prestige, originality, learning, integration, and sustainability—providing a unified foundation for luxury creation, cultural engagement, education, publishing, and innovation.
Published as a scholarly working paper on SSRN (2026), the PBCBM articulates the long-term vision of PERSEPOLIS™ as a contemporary luxury house and multidisciplinary cultural enterprise.
EXPLORE THE PERSEPOLIS™ BRAND MODEL →
PERSEPOLIS™ BEAUTY
TIMELESS BEAUTY THROUGH SKINCARE, COSMETICS, MAKEUP & AESTHETICS
PERSEPOLIS™ BEAUTY COLLECTION & FRAGRANCE
PERSEPOLIS™ Beauty brings together skincare, cosmetics, makeup, fragrance, hair care, beauty devices, and advanced aesthetics in a considered approach to personal care. Timeless ideas of beauty inform a contemporary perspective on science, formulation, and design, with attention to quality and the pleasure of daily ritual.
PERSEPOLIS™ BEAUTY COLLECTION
CONSIDERED CARE & COLOR FOR FACE, LIPS & BODY
PERSEPOLIS™ FRAGRANCE
EXPRESSIVE PERFUMERY IN PARFUM, EAU DE PARFUM & SCENTED RITUALS
PERSEPOLIS™ JEWELS & WATCHES
EXCEPTIONAL CRAFTSMANSHIP IN FINE JEWELRY & MECHANICAL TIMEPIECES
PERSEPOLIS™ Jewelry & Watches brings together precious metals, gemstones, fine jewelry, and mechanical timepieces through exceptional craftsmanship and enduring design. Created in Beverly Hills, the collections express the commitment of PERSEPOLIS™—the official PERSEPOLIS™ brand and a high-end global luxury master brand—to material quality and precision, with a contemporary sensibility that respects the distinctive character of each stone, setting, and form.
PERSEPOLIS™ JEWELRY COLLECTION & BEAUTY OF CIVILIZATION™
PERSEPOLIS™ JEWELRY COLLECTION
DIAMONDS, PERSIAN TURQUOISE & BAROQUE PEARLS
PERSEPOLIS™ FASHION
PERSEPOLIS™ MAISON — TIMELESS FASHION, REIMAGINED FROM CIVILIZATION FOR THE MODERN WORLD
PERSEPOLIS™ Fashion brings together couture, ready-to-wear, leather goods, shoes, and sunglasses through a contemporary approach to dressing. Within the PERSEPOLIS™ Maison, considered materials, distinctive silhouettes, and craftsmanship define the collections, expressing the enduring PERSEPOLIS™ aesthetic through pieces that bring character and elegance to modern life.
PERSEPOLIS™ LIVING
CULTIVATED INTERIORS, DECORATIVE OBJECTS & THE ART OF HOSPITALITY
PERSEPOLIS™ Living expresses the brand’s design sensibility through the spaces we inhabit, the objects we choose, and the rituals of welcoming others. Home fragrance, interiors, rugs, collectible objects, and culinary selections bring the wider PERSEPOLIS™ vision into everyday surroundings.
PERSEPOLIS™ HOME
Atmospheric candles, home fragrance & interior styling
PERSEPOLIS™ RUGS & CARPETS
Masterful artistry & contemporary design in silk & wool
PERSEPOLIS™ ART DE VIVRE
Artful objects, considered gifts & collector selections
PERSEPOLIS™ ROYAL GOURMET
Curated caviar, saffron, tea, coffee, chocolate, nuts & cheeses
PERSEPOLIS™ Living brings a considered approach to the home through complementary expressions of the master brand. PERSEPOLIS™ Home encompasses candles, home fragrance, interiors, and styling. PERSEPOLIS™ Art de Vivre presents decorative objects, luxury gifting, and collector selections, while PERSEPOLIS™ Rugs & Carpets explores Persian traditions alongside contemporary designs in silk, wool, and hand-knotted rugs and carpets.
PERSEPOLIS™ Royal Gourmet gives culinary expression to this world of living and hospitality. Its gourmet and epicurean selections encompass saffron, caviar, coffee, tea, chocolate, cheese, pistachios, olive oil, spices, and other fine foods. Together, these categories express the PERSEPOLIS™ appreciation of material, flavor, craftsmanship, and the rituals of a well-considered life.
PERSEPOLIS™ ATELIER
CRAFTSMANSHIP & THE ART OF BESPOKE CREATION
PERSEPOLIS™ ATELIER, ACADEMY, EDITORIAL & ART
PERSEPOLIS™ HORIZON OF CREATION, KNOWLEDGE & CULTURE
PERSEPOLIS™ Atelier explores craftsmanship and bespoke creation, while PERSEPOLIS™ Academy extends this creative engagement through education. Both contribute to a wider PERSEPOLIS™ world in which making, learning, and cultural exchange inform one another.
PERSEPOLIS™ Art encompasses fine art, sculpture, photography, architecture, and design, alongside artists, collections, exhibitions, performing arts, and other forms of creative expression. PERSEPOLIS™ Culture explores heritage, cultural events, celebrations, traditions, and entertainment. PERSEPOLIS™ Editorial brings an independent editorial perspective to this shared world through original stories, interviews, essays, book reviews, recommendations, and critical perspectives.
PERSEPOLIS™ ACADEMY
CREATIVE EDUCATION & THE STUDY OF CRAFTSMANSHIP
PERSEPOLIS™ ARTLIER & ACADEMY
PERSEPOLIS™ Academy is the educational and intellectual dimension of the brand, bringing together multidisciplinary learning across craftsmanship, design, beauty, art, culture, literature, media, and creative practice through study, dialogue, and discovery.
1 — PERSEPOLIS™ EDITORIAL, BOOK & MEDIA REVIEWS: Original stories, interviews, and essays invite closer consideration of ideas and creative expression, while book reviews, thoughtful recommendations, and editorial perspectives extend the cultural curiosity of PERSEPOLIS™.
2 — PERSEPOLIS™ ART: PERSEPOLIS™ Art explores sculpture, photography, collections, exhibitions, artists, architecture, design, and performing arts, considering the forms, disciplines, and individual perspectives that shape visual and creative culture.
3 — PERSEPOLIS™ CULTURE: PERSEPOLIS™ Culture explores traditions, celebrations, cultural events, entertainment, and creative exchange, connecting communities, ideas, and experiences across generations.
WORLD OF PERSEPOLIS™
CREATIVE EDUCATION & THE STUDY OF CRAFTSMANSHIP
The World of PERSEPOLIS™ is the international and experiential expression of the PERSEPOLIS™ brand, connecting its Beverly Hills identity with people, places, cultures and experiences around the world. Through Boutique, Privé, Concierge, Journeys, global ambassadors, cultural partnerships and international connections, PERSEPOLIS™ extends Beauty of Civilization™ beyond its collections into a broader world of discovery, hospitality and cultivated living.
PERSEPOLIS™ BOUTIQUE
Curated collections & boutique discovery
PERSEPOLIS™ PRIVÉ
Private experiences, APADANA & collector access
PERSEPOLIS™ CONCIERGE
Personalized shopping & attentive, bespoke service
PERSEPOLIS™ JOURNEYS
Culturally rich travel in world’s great civilizations
PERSEPOLIS™ Boutique presents curated collections and global boutiques, while PERSEPOLIS™ Concierge offers personalized shopping and bespoke, white-glove service. PERSEPOLIS™ Privé opens a more private dimension of the brand through APADANA, selected experiences, and collector access.
PERSEPOLIS™ Journeys approaches travel through the world’s great civilizations and cultural destinations, with an appreciation for place, history, and discovery. Across the World of PERSEPOLIS™, global ambassadors, cultural partnerships, strategic alliances, and worldwide experiences extend the connections between the brand, its creative interests, and its international community.
Explore PERSEPOLIS™ Boutique for curated collections and global boutiques; discover personalized shopping and bespoke, white-glove service through PERSEPOLIS™ Concierge; enter PERSEPOLIS™ Privé for APADANA, private experiences, and collector access; discover PERSEPOLIS™ Journeys for refined travel through the world’s great civilizations and cultural destinations; and connect with the WORLD OF PERSEPOLIS™ through global ambassadors, cultural partnerships, strategic alliances, and worldwide experiences.
JOIN PERSEPOLIS™
ENTER THE WORLD OF PERSEPOLIS™
PRIVATE INVITATIONS, NEW COLLECTIONS & SELECTED CULTURAL STORIES
Receive private invitations, discover collection releases, and explore cultural stories and selected news from PERSEPOLIS™. Follow the brand’s evolving world of design, beauty, craftsmanship, and cultural discovery.