PERSEPOLIS™ EDITORIAL & REVIEWS
OFFICIAL BRAND

BOOKS. FILM. MUSIC. IDEAS. CULTURE. ART

OFFICIAL EDITORIAL, REVIEWS, JOURNALS & CULTURAL PUBLISHING OF THE PERSEPOLIS™ OFFICIAL BRAND

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Where the knowledge and creative achievements of civilization enter the contemporary worlds of beauty, fashion, culture, luxury and the art of living.

PERSEPOLIS™ Editorial & Reviews is the literary, intellectual and media world of the official PERSEPOLIS™ brand, developed within House of PERSEPOLIS™—its institutional and creative home in Beverly Hills, California—and guided by Beauty of Civilization™.

Across civilizations, human beings have recorded, interpreted and shared their ideas through books, literature, poetry, essays, scholarship, art, film, cinema, music, architecture, photography and other forms of cultural and creative expression. These works preserve more than information. They reveal how people have understood beauty, identity, creativity, craftsmanship, society and the experience of living.

PERSEPOLIS™ Editorial & Reviews exists to discover, examine, review and recommend works and ideas worth knowing.

Our focus extends across books and literature, film and cinema, music and recordings, art and visual works, scholarship, ideas and significant cultural media. We look beyond what is simply new or popular to consider context, originality, knowledge, creative significance and what a work may contribute to contemporary understanding.

A book may preserve generations of knowledge.
A film may reveal a society, place or moment through a different lens.
Music may carry memory, identity and tradition across centuries.
An artwork may transform an idea into visual language.
An essay or scholarly work may challenge how a familiar subject is understood.

Through reviews, recommendations, curated selections, conversations and original editorial perspectives, PERSEPOLIS™ brings these works into dialogue with the contemporary worlds of beauty, fashion, design, craftsmanship, luxury and the art of living.

This is not simply a book-review page. It is an evolving intellectual and media platform through which PERSEPOLIS™ reads, watches, listens, studies, evaluates and shares what deserves discovery.

The broader exploration of civilizations, traditions, heritage and contemporary cultural life continues through PERSEPOLIS™ Culture, while PERSEPOLIS™ Art provides a dedicated world for art and visual creativity. Here, the focus remains on works, ideas, media, reviews and recommendations.

READ. WATCH. LISTEN. DISCOVER.
UNDERSTAND THE PAST. ENGAGE WITH THE PRESENT. IMAGINE WHAT COMES NEXT.

PERSEPOLIS™ is the official PERSEPOLIS™ brand—a high-end global luxury master brand from Beverly Hills, California, spanning beauty, fashion, jewelry, fragrance, living, gourmet, culture, art, editorial and related categories. Beauty of Civilization™ is its defining philosophy. House of PERSEPOLIS™ is the institutional and creative home through which the brand develops its wider creative, cultural and intellectual world..

THE HOUSE OF TIMELESS LITERATURE, MUSIC, CINEMA, CULTURE & ART

TIMELESS WORKS. ENDURING IDEAS. THE CULTURAL LANGUAGE OF CIVILIZATION.

PERSEPOLIS™ believes that a contemporary luxury house should do more than create beautiful things. It should understand beauty—and the civilizations, cultures and ideas that have shaped it.

That requires curiosity, scholarship and a willingness to look beyond the immediate season—to the writers, artists, filmmakers, musicians, scientists, designers, makers and thinkers whose works have shaped how humanity understands beauty, creativity and life.

PERSEPOLIS™ Editorial & Reviews brings that responsibility into the intellectual and cultural life of the PERSEPOLIS™ brand, developed within its institutional and creative home, House of PERSEPOLIS™. Its perspective is intentionally global and interdisciplinary.

We discover and explore literature, books, poetry, film, cinema, music, art, scholarship and ideas, examining their connections with civilization, culture, beauty, fashion, couture, jewelry, fragrance, architecture, design, craftsmanship, science, travel, hospitality and the art of living.

A novel can reveal a civilization. A film can preserve a moment in culture. Music can carry memory across generations. Art can transform ideas into visual language. Scholarship can uncover knowledge that deserves renewed attention.

The purpose is not nostalgia. It is discovery, understanding and contemporary relevance.

What have civilizations created that deserves to endure? Which works and ideas remain meaningful? What can literature, cinema, music, art and scholarship teach contemporary creativity? And how can this knowledge inspire the future while respecting its origins?
These questions form the intellectual foundation of PERSEPOLIS™ Editorial & Reviews.

THE PERSEPOLIS™ LIBRARY

AN EVOLVING ARCHIVE OF LITERARY MASTERWORKS, CINEMATIC WORKS, MUSICAL HERITAGE, FINE ARTS, CULTURAL TREASURES & CIVILIZATIONAL LEGACIES.

he PERSEPOLIS™ Library is the evolving intellectual and cultural collection of the PERSEPOLIS™ Official Brand, developed within House of PERSEPOLIS™—its institutional and creative home—a curated and continually expanding world of literature, scholarship, film, music, art, reviews, recommendations and cultural knowledge.

More than a traditional library, it brings together works, ideas, knowledge and creative achievements across periods, places and disciplines, connecting the cultural heritage of civilizations with contemporary creativity and life.

THE LIBRARY ARCHIVES

LITERATURE & IDEAS

Novels, poetry, essays, criticism, philosophy, scholarship, significant authors and enduring literary works.
FILM & CINEMA

Films, documentaries, filmmakers, cinematic movements and significant works of visual storytelling.
MUSIC & SOUND

Music, composers, performers, recordings, musical traditions and the cultural heritage of sound.

BEAUTY & AESTHETICS

Beauty history, aesthetics, skincare, cosmetics, beauty rituals and changing ideals of human beauty.
FASHION & COUTURE

Fashion history, designers, couture houses, textiles, dress, costume and the cultural language of clothing.
ART & ARCHITECTURE

Artists, artistic movements, museums, architecture, decorative arts, photography and visual culture.
CIVILIZATION & CULTURE

Civilizations, cultural heritage, archaeology, history, traditions, anthropology and cultural exchange.
JEWELRY & ADORNMENT

Jewelry, gemstones, precious materials, symbolism, high jewelry and the history of human adornment.
WATCHES & HOROLOGY

Timekeeping, horology, engineering, watchmaking, precision and craftsmanship.
FRAGRANCE & OLFACTORY CULTURE

Perfume, ingredients, perfumery, scent, memory, ritual and the cultural history of fragrance.
DESIGN & CRAFTSMANSHIP

Objects, furniture, materials, interiors, artisans, ateliers, traditional techniques and contemporary design.
SCIENCE & INNOVATION

Medicine, beauty science, technology, research, discovery and innovations shaping contemporary life.
TRAVEL & PLACE

Cities, cultural landscapes, architecture, museums, traditions and the identity of place.
GASTRONOMY & HOSPITALITY

Cuisine, ingredients, dining, hospitality, ceremony and traditions of receiving others.
THE ART OF LIVING

Gardens, interiors, collecting, etiquette, rituals, objects and the cultural pursuit of a beautiful life.

JOIN THE PERSEPOLIS™ LIBRARY CIRCLE

THE PERSEPOLIS™ REVIEWS

WHERE TIMELESS CREATIONS REVEAL BEAUTY, REFINEMENT, ARTISTRY, HERITAGE & THE ENDURING LEGACY OF CIVILIZATION.

The PERSEPOLIS™ Reviews is the independent review and recommendation program of the official PERSEPOLIS™ brand, examining distinguished works across literature, film, music, art and cultural creation through the intellectual and aesthetic perspective of Beauty of Civilization™.

A PERSEPOLIS™ Review is not a summary. It is an inquiry into meaning, merit and endurance.

We ask what a creation contributes; what knowledge, imagination or cultural memory it preserves; how successfully its vision is realized; what distinguishes its artistry; what it reveals about its time and culture; and, ultimately, what deserves to endure.

Each substantial review may consider:

THE CREATION — Creator, medium, subject and context.
THE PROPOSITION — The central idea, narrative or creative vision.
THE CIVILIZATIONAL CONTEXT — The histories, cultures and traditions surrounding the work.
THE PERSEPOLIS™ LENS — Its relationship to beauty, refinement, artistry, craftsmanship, culture and contemporary life.
WHAT ENDURES — The knowledge, ideas or creative achievements worthy of carrying forward.
WHO SHOULD DISCOVER IT — The audience for whom the work may hold particular significance.
THE ASSESSMENT — The independent conclusion of PERSEPOLIS™ Reviews.
FURTHER DISCOVERY — Related works, creators and ideas through which the inquiry may continue.

THE PERSEPOLIS™ MONTLY REVIEW ARCHIVE

BOOKS, CINEMA, ART & CULTURE THROUGH THE LENS OF CIVILIZATION

Independent selections and assessments by PERSEPOLIS™ Reviews, exploring works of intellectual, artistic and cultural significance through the PERSEPOLIS™ Index and Beauty of Civilization™.

APRIL 2026 — THE PERSEPOLIS™ REVIEW SELECTION

History, Art & Civilization

HE SILK ROADS — FRANKOPAN: DISTINGUISHED; HISTORY / CIVILIZATION / CULTURE

Frankopan reorients world history around networks of trade, belief, knowledge and cultural exchange. Civilizations emerge not in isolation but through encounters that transform societies across centuries. Through Beauty of Civilization™, the work reveals interconnected cultural inheritance as a defining force in human history.

MAY 2026 — THE PERSEPOLIS™ REVIEW SELECTION

Art, Architecture & Cultural Imagination

THE STORY OF ART — GOMBRICH: EXCEPTIONAL; ART / HISTORY / CIVILIZATION

Gombrich traces artistic creation through changing problems, conventions and discoveries. Art becomes an evolving record of human imagination rather than a sequence of masterpieces alone. Through Beauty of Civilization™, the work reveals humanity's continuing reinvention of visual expression.

The Ornament of the World by María Rosa Menocal, House of PERSEPOLIS™ review of cultural exchange and civilization.

THE ORNAMENT OF THE WORLD — MENOCAL: NOTEWORTHY; HISTORY / CULTURAL EXCHANGE / CIVILIZATION

Menocal examines medieval Iberia through cultural interaction, intellectual exchange and contested coexistence. Its significance lies in emphasizing exchange as a force of historical creativity. Through Beauty of Civilization™, encounters among traditions become sources of intellectual and cultural inheritance.

JUNE 2026 — THE PERSEPOLIS™ REVIEW SELECTION

History, Humanity & Civilization

THE LESSONS OF HISTORY — DURANT: DISTINGUISHED; HISTORY / CIVILIZATION / IDEAS

A concentrated meditation on recurring forces in human history, from geography and belief to economics and conflict. Through Beauty of Civilization™, the work asks what civilizations inherit, repeat and transform—and what knowledge they ultimately leave behind.

CIVILIZATION — FERGUSON: DISTINGUISHED; HISTORY / CIVILIZATION / IDEAS

Ferguson examines the forces behind the rise of Western civilization through competition, science, law, medicine, consumerism and work. His comparative history considers how institutions and ideas shape societies across centuries. Through Beauty of Civilization™, the work invites reflection on how civilizations develop, exchange knowledge and transform their cultural inheritance

JULY 2026 — THE PERSEPOLIS™ REVIEW SELECTION

Literature, Art & Aesthetic Thought

THE AENEID — VIRGIL: EXCEPTIONAL; LITERATURE / CIVILIZATION / CLASSICS

Virgil creates an epic of origins shaped by migration, obligation, warfare and loss. Imperial destiny remains complicated by individual suffering. Through Beauty of Civilization™, the poem reveals how societies transform memory, sacrifice and mythology into enduring collective identity.

AUGUST 2026 — THE PERSEPOLIS™ REVIEW SELECTION

Culture, Memory & Civilization

ORIENTALISM — SAID: EXCEPTIONAL; CULTURE / HISTORY / CRITICAL THOUGHT

Said examines how representations of the “East” developed through literature, scholarship and political power. The work transformed debates about cultural representation. For Beauty of Civilization™, its importance lies in demanding context, intellectual rigor and scrutiny of how civilizations interpret one another.

SEPTEMBER 2026 — THE PERSEPOLIS™ REVIEW SELECTION

Cities, Cinema & Cultural Legacy

THE DEATH AND LIFE OF GREAT AMERICAN CITIES — JACOBS: DISTINGUISHED; CITIES / ARCHITECTURE / CIVILIZATION

Jacobs redirects urban thought toward streets, neighborhoods and everyday human experience. Cities become living systems rather than abstract plans. Through Beauty of Civilization™, successful urban life emerges from interaction, diversity, continuity and meaningful relationships between people and place.

KOYAANISQATSI — REGGIO: SIGNIFICANT; FILM / TECHNOLOGY / CIVILIZATION

Reference — Koyaanisqatsi official site
Reggio confronts landscape, cities and accelerating technological life through image and music. Modern civilization appears simultaneously magnificent and destabilizing. Through Beauty of Civilization™, the film questions what technological progress creates—and what forms of beauty and balance it may displace.

The Mediterranean by Fernand Braudel, House of PERSEPOLIS™ review of history, cultural exchange and civilization.

THE MEDITERRANEAN — BRAUDEL: EXCEPTIONAL; HISTORY / CIVILIZATION / CULTURAL EXCHANGE

Braudel expands history beyond rulers toward geography, commerce, climate and everyday life. The Mediterranean becomes an interconnected civilizational environment. Through Beauty of Civilization™, exchanges among peoples, landscapes and traditions reveal how cultural worlds develop beyond political boundaries.

THE LAST EMPEROR — BERTOLUCCI: DISTINGUISHED; CINEMA / HISTORY / CIVILIZATION

Bertolucci frames political transformation through architecture, ceremony, clothing and monumental space. Personal identity becomes inseparable from civilizational transition. Through Beauty of Civilization™, ritual and craftsmanship preserve cultural memory even as the political structures that created them disappear.

INTRODUCING THE PERSEPOLIS™ INDEX

A DISTINCTIVE FRAMEWORK FOR ASSESSMENT, CLASSIFICATION & CULTURAL RECOGNITION

Conceived by Professor Hamed Yazdanshenas, MD, founder of PERSEPOLIS™, the PERSEPOLIS™ Index is the signature assessment framework of PERSEPOLIS™ Reviews.

Developed at the intersection of critical inquiry, cultural interpretation and aesthetic judgment, the Index moves beyond the simplicity of conventional star ratings. Its purpose is not merely to determine whether a work succeeds.

It asks why it matters, where its distinction lies, and what—if anything—it contributes beyond its immediate moment.

Each selected creation may undergo a structured PERSEPOLIS™ Assessment, producing a multidimensional intellectual, artistic and cultural profile.

THE SIX DIMENSIONS

I. ORIGINALITY

The distinction of the work's vision, ideas or creative contribution, considered in relation to its field and context.

II. INTELLECTUAL DEPTH

The substance, rigor, credibility and complexity of the thought underlying the work.

III. ARTISTRY

The quality of expression, composition, technique, craftsmanship and execution through which the work realizes its intentions.

IV. CULTURAL SIGNIFICANCE

The work's relationship to culture, identity, heritage and the wider human experience, including its capacity to illuminate or influence cultural understanding.

V. CIVILIZATIONAL VALUE

The extent to which the work preserves, interprets, challenges or advances knowledge, cultural memory and humanity's creative inheritance.

VI. ENDURING RELEVANCE

The work's capacity to transcend the circumstances of its immediate moment and retain intellectual, artistic or cultural meaning for future audiences.

THE PERSEPOLIS™ PROFILE

The six dimensions form a distinctive PERSEPOLIS™ Profile.

Rather than allowing a single number to define a creation, the Profile reveals where its distinction lies—intellectually, artistically, culturally and across time.

The Profile is accompanied by a written PERSEPOLIS™ Analysis, placing the assessment within its appropriate creative, historical and cultural context.

THE PERSEPOLIS™ CLASSIFICATION

Following assessment, selected works may receive one of the following distinctions:

PERSEPOLIS™ EXCEPTIONAL

Reserved for creations demonstrating extraordinary distinction across multiple dimensions and possessing significance beyond their immediate context.

PERSEPOLIS™ DISTINGUISHED

A work demonstrating exceptional achievement, authority or significance within its field.

PERSEPOLIS™ SIGNIFICANT

A work making a meaningful intellectual, artistic, cultural or historical contribution.

PERSEPOLIS™ NOTEWORTHY

A distinctive creation whose qualities or perspective merit serious attention and wider discovery.

PERSEPOLIS™ SELECTED

A work identified through PERSEPOLIS™ editorial consideration as worthy of examination and inclusion.

THE PERSEPOLIS™ INDEX REPORT

A completed assessment may be presented through a formal PERSEPOLIS™ Index Report, bringing together:

Assessment Profile • Classification • Editorial Analysis • Cultural Context • Principal Distinctions • Critical Considerations • The PERSEPOLIS™ Lens • Final Assessment

The Report is intended to provide more than recognition. It creates a considered record of how a work was examined, where its distinction lies, where critical reservations may remain, and why the work may matter.

The framework may be applied—with criteria interpreted appropriately for each medium—to books and literature, film and cinema, music and recordings, art, exhibitions and selected cultural creations.

All PERSEPOLIS™ assessments remain editorially independent. Payment, complimentary materials, commercial relationships or participation in another PERSEPOLIS™ program cannot purchase or determine a favorable assessment, classification or recommendation.

ASSESS. INTERPRET. DISTINGUISH. PRESERVE.

THE PERSEPOLIS™ INDEX

NOT SIMPLY WHAT IS ACCLAIMED. WHAT DESERVES TO ENDURE.

THE PERSEPOLIS™ EDITORIAL PROGRAMS

A NEW LITERARY PROGRAM FOR THE WORLD OF BEAUTY, CULTURE & LUXURY: PRIVATE CURATION. CRITICAL PERSPECTIVE. CULTURAL DISCOVERY.

PERSEPOLIS™ presents a collection of private editorial and cultural programs devoted to exceptional literature, cinema, music, art, scholarship, ideas and creative works.

Created for readers, collectors, creators, authors, filmmakers, musicians, artists, publishers, museums, cultural institutions and intellectually curious individuals, each program brings together curation, research, cultural context and opportunities to explore books, films, ideas and questions through discussion and shared perspectives.

From a single work to a private collection, every program has a defined purpose and is individually considered.

Participation fees support the professional service provided. Payment never purchases a favorable PERSEPOLIS™ Review, Index classification, recommendation, recognition or editorial conclusion.

THE PERSEPOLIS™ PRIVATE REVIEW SALON™ | ONE CREATION. A DEEPER PERSPECTIVE.

A private live discussion devoted to one selected book, film, album, artwork, idea or cultural creation. PERSEPOLIS™ places the work within its intellectual, artistic and cultural context before opening it to small-group conversation and shared perspectives examining its ideas, influences, craftsmanship, significance and relationship to the wider world of Beauty of Civilization™. A concise introductory brief may establish a common starting point before participants join the discussion. Includes: Live discussion • Small-group conversation • Selected book, film or idea • Introductory brief • Cultural context • Shared perspectives

PRIVATE REVIEW SALON — FROM $195

THE PERSEPOLIS™ CURATOR'S EDIT™ | A CULTURAL SELECTION, CURATED AROUND YOU.

A personalized selection of books, films, music, art, ideas and cultural references developed around a subject, civilization, destination, creative discipline or personal interest. Each Edit creates a pathway through exceptional works, with selected books, films and ideas becoming topics for live or scheduled discussion designed to deepen understanding through both individual discovery and group conversation. Participants may choose a book, film, idea or question from the selection and explore it further through a dedicated cultural session. Includes: Curated selection • Discussion topics • Cultural context • Scheduled conversation • Discovery sequence

PRIVATE CURATION — FROM $450

THE PERSEPOLIS™ GRAND COLLECTION™ | A PRIVATE WORLD OF KNOWLEDGE, ART & CULTURE.

A substantial bespoke book, film and cultural library created for serious collectors, creative professionals and individuals building a meaningful intellectual world. Literature sits beside cinema, recordings, photography, art publications, exhibition catalogues, scholarship and significant cultural works, forming a considered collection from which works may be selected for recurring discussions and cultural sessions. The collection therefore becomes both a library for private discovery and a continuing source of subjects for shared cultural conversation. Includes: 20–30 selected works • Book & film library • Collection architecture • Recurring discussion selections • Curatorial notes • Acquisition guide

BESPOKE COLLECTION — FROM $950

THE PERSEPOLIS™ CREATOR'S SALON™ | THE CREATOR. THE CREATION. THE CONVERSATION.

An intimate live conversation bringing people closer to the creators behind significant work—authors, filmmakers, musicians, artists, designers, scholars and cultural voices.
The Creator's Salon™ explores the origins of a work, the creator's intellectual and artistic journey, influences and cultural context through live participant conversation, questions and shared exchange. Selected conversations may be presented through PERSEPOLIS™ in written, visual, audio or recorded form where editorially accepted, while selected programs may allow participants to join the conversation directly. Includes: Creator conversation • Live participant discussion • Questions & exchange • Creative profile • Cultural context • Editorial presentation

CREATOR'S SALON — FROM $495

THE PERSEPOLIS™ CRITICAL DOSSIER™ | BEYOND THE REVIEW. INTO THE WORK.

An extended critical and cultural study for a book, film, album, artwork, exhibition, idea or creative project deserving deeper examination. The Critical Dossier™ investigates the creation through its ideas, artistic language, provenance, influences, historical setting and cultural significance, while a concise pre-session primer or discussion brief may establish the intellectual framework for a subsequent conversation. The Dossier can therefore support both independent study and a scheduled live discussion centered on the work. Includes: Research • Critical analysis • Pre-session brief • Cultural context • Discussion framework • Extended written dossier

CRITICAL DOSSIER — FROM $695

THE PERSEPOLIS™ LEGACY COLLECTION™ | A CULTURAL PORTRAIT DESIGNED TO ENDURE.

A bespoke intellectual and cultural portrait created for an individual, family, creative house or institution. The Legacy Collection™ brings together literature, film, music, art, scholarship and ideas that illuminate a life, history or philosophy—forming an enduring collection with its own narrative and curatorial identity. Selected works may extend into recurring sessions, member discussions and cultural conversations, combining a private library or archive with ongoing cultural programming. Includes: Cultural mapping • 30–50 selected works • Recurring sessions • Member discussions • Cultural conversations • Final catalogue

LEGACY COLLECTION — FROM $1,250

PERSEPOLIS™ EDITORIAL
THE INTELLECTUAL & EDITORIAL VOICE OF THE PERSEPOLIS™
OFFICIAL BRAND

PERSEPOLIS™ Editorial is the official editorial, critical, literary and cultural publishing platform of the PERSEPOLIS™ Official Brand—a high-end global luxury master brand from Beverly Hills, California. Developed within House of PERSEPOLIS™, its institutional and creative home, the platform extends Beauty of Civilization™ into publishing, criticism, scholarship and cultural inquiry.
Guided by Beauty of Civilization™, it examines the creations, ideas, people and traditions through which civilization continues to shape contemporary life.
Its editorial universe extends across books and literature, cinema and film, music and recordings, visual art, exhibitions, beauty and science, fashion and couture, jewelry and horology, fragrance and perfumery, architecture and design, craftsmanship, cultural heritage, travel, gastronomy and the art of living.
Through original essays, criticism, reviews, interviews, cultural studies, research features, visual narratives and editorial perspectives, PERSEPOLIS™ seeks not simply to report what is new, but to understand what matters, where it came from, what it reveals and what may deserve to endure.
EXPLORE PERSEPOLIS™ EDITORIAL

SCHOLARSHIP & PUBLISHING

TWO JOURNALS. ONE INTELLECTUAL VISION.

The publishing dimension of PERSEPOLIS™ brings together scholarship, critical inquiry and cultural intelligence through two distinct journals.
Under the editorial leadership of Professor Hamed Yazdanshenas, MD, the journals are conceived around a principle fundamental to the intellectual life of PERSEPOLIS™:
Authority should be earned through study.
As Editor-in-Chief, Professor Yazdanshenas brings experience in academic research, scientific publication, scholarly review, education, mentorship and research leadership to an editorial vision that places rigor, independence, intellectual curiosity and responsible interpretation at its foundation.
The two journals pursue that vision from different perspectives: one through the interdisciplinary study of beauty, the other through the broader study of civilization, culture and contemporary creativity.

FOUNDER & ARCHITECT OF PERSEPOLIS™ EDITORIAL

VISION, SCHOLARSHIP & GLOBAL EDITORIAL LEADERSHIP IN BEAUTY & CULTURE

The intellectual and publishing direction of PERSEPOLIS™ Editorial is led by Professor Hamed Yazdanshenas, MD, founder of PERSEPOLIS™ and Editor-in-Chief of its journal initiatives. A Harvard-trained alumnus with extensive experience in academic research, scientific publication, scholarly review, education, mentorship, research leadership and editorial roles in medical journals, he brings an evidence-based academic perspective to the wider worlds of beauty, fashion, culture and civilization.
His mission is to bring rigorous standards, evidence-based inquiry and intellectual depth to fields too often separated from scholarship. Following years of planning, study and collaboration with experts across disciplines, Journal of Beauty™ and PERSEPOLIS Journal™ were conceived as global initiatives bringing together accomplished scholars, physicians, scientists, creators, cultural thinkers and other experts to examine beauty, culture and human creativity through multiple perspectives.
Within PERSEPOLIS™, scholarship and editorial inquiry are inseparable from creativity. Through these two journal initiatives, Professor Yazdanshenas seeks to build a collaborative international platform where expertise, evidence and creative thought meet—advancing a deeper understanding of the knowledge, artistry, ideas and achievements through which civilization continues to shape beauty, fashion, culture and contemporary life.

JOURNAL OF BEAUTY™

BEAUTY. SCIENCE. AESTHETICS. HUMAN EXPERIENCE.

Journal of Beauty™ is the interdisciplinary scholarly and intellectual journal devoted to the serious study of beauty, aesthetics and the human experience of beauty across science, medicine, culture and creative practice.

Developed within the intellectual world of the PERSEPOLIS™ Official Brand, Journal of Beauty™ brings together disciplines that are often studied separately, creating a meeting point for medicine, surgery, aesthetic medicine, plastic and reconstructive surgery, dermatology, cosmetic science, skincare, cosmetics, formulation and ingredients, beauty technology, beauty devices, psychology, perception, wellness, design, craftsmanship, history, culture and the evolving science of human beauty.

The journal approaches beauty as more than appearance. It examines the biological, medical, scientific, psychological, artistic and cultural forces that shape how beauty is understood, created, experienced and transformed across societies and generations.

Its editorial and scholarly scope encompasses original research, scientific and clinical perspectives, scholarly reviews, critical analysis, interdisciplinary studies, historical inquiry, emerging technologies, innovation, expert perspectives and intellectually rigorous commentary. Particular attention is given to the relationships between evidence and aesthetics, science and artistry, innovation and responsibility, and contemporary advancement and enduring knowledge.

Journal of Beauty™ is intended to provide a serious interdisciplinary platform for physicians, surgeons, scientists, researchers, scholars, beauty professionals, formulators, innovators, designers, historians and other contributors to the study and advancement of beauty.

Its guiding principles are scientific rigor, research integrity, critical evaluation, scholarly transparency, intellectual independence, responsible interpretation and interdisciplinary inquiry.
From the science of skin and aesthetic medicine to cosmetics, technology, psychology, cultural ideals and the history of beauty, the journal asks a larger question:

How can science, scholarship, culture and human creativity deepen our understanding of beauty?
Journal of Beauty™ reflects the broader intellectual philosophy of Beauty of Civilization™, the defining philosophy of PERSEPOLIS™, while maintaining its own scholarly purpose and editorial standards.

DISCOVER JOURNAL OF BEAUTY™

Explore the dedicated Journal of Beauty™ page for its mission, scope, editorial direction, areas of inquiry, publishing initiatives and future scholarly developments.

PERSEPOLIS JOURNAL™

CIVILIZATION. CULTURE. CREATIVITY. CONTEMPORARY LIFE.

PERSEPOLIS Journal™ is the cultural and intellectual journal of the PERSEPOLIS™ Official Brand, created to examine civilization, culture and human creativity through a contemporary global perspective.

From literature, books and ideas to cinema, film, music, visual art, architecture, design, fashion, beauty, jewelry, horology, fragrance, craftsmanship, cultural heritage, luxury, travel, gastronomy and the art of living, the journal explores the works, traditions, people and ideas through which civilization continues to influence contemporary life.

PERSEPOLIS Journal™ approaches culture not as a collection of isolated subjects, but as an interconnected human inheritance. A novel may illuminate a civilization; a building may reveal a philosophy; a garment may carry histories of craft and identity; a film may transform cultural memory; and an object of beauty may embody generations of material knowledge, artistry and innovation.

Through substantial essays, criticism, cultural studies, interviews, historical perspectives, intellectual commentary, visual narratives, research-led features and original editorial contributions, the journal investigates not only what is being created today, but also the deeper histories, ideas and cultural traditions from which contemporary creativity emerges.

Its editorial world extends across ancient and modern civilizations, literature and literary culture, cinema and moving image, music and sound, fine art, museums and exhibitions, architecture and cities, fashion and couture, beauty and aesthetics, jewelry and adornment, watches and horology, craftsmanship and ateliers, design and interiors, cultural heritage, travel and place, food and hospitality, technology, creativity and contemporary cultural life.

PERSEPOLIS Journal™ is conceived for readers, writers, scholars, artists, designers, filmmakers, architects, collectors, creators, cultural institutions and intellectually curious individuals seeking thoughtful engagement with the achievements and continuing evolution of civilization.

Rather than simply following what is fashionable or immediate, the journal considers where ideas originated, how creative traditions developed, why particular works matter, what they reveal about their time and what may deserve to endure.

At its center is a defining question:
What can the knowledge and creative achievements of civilization contribute to the way we create and live today?

From Beverly Hills, California, PERSEPOLIS Journal™ extends the intellectual and cultural world of PERSEPOLIS™, a high-end global luxury master brand guided by Beauty of Civilization™, into a publishing platform devoted to culture, creativity, knowledge and the continuing dialogue between civilization and contemporary life.

DISCOVER PERSEPOLIS JOURNAL™

Explore the dedicated PERSEPOLIS Journal™ page for its editorial mission, fields of inquiry, essays, cultural studies, interviews, perspectives and future publishing initiatives.

PERSEPOLIS™ EDITORIAL — FREQUENTLY ASKED QUESTIONS

What is PERSEPOLIS™ Editorial?
PERSEPOLIS™ Editorial is the editorial, critical, literary and cultural publishing platform of the PERSEPOLIS™ Official Brand. From Beverly Hills, it explores books, literature, film, cinema, music, art, beauty, fashion, design, culture, scholarship and civilization through reviews, criticism, original editorial work and journal publishing.

Is PERSEPOLIS™ Editorial part of the PERSEPOLIS™ brand?
Yes. PERSEPOLIS™ Editorial is part of PERSEPOLIS™, the high-end global luxury master brand from Beverly Hills, California. Beauty of Civilization™ is the defining philosophy of PERSEPOLIS™, while House of PERSEPOLIS™ serves as its institutional and creative home.

What does PERSEPOLIS™ Editorial publish and review?
PERSEPOLIS™ Editorial explores books, literature, essays, scholarship, film, cinema, documentaries, music, recordings, art, exhibitions, architecture, design, beauty, fashion, craftsmanship, heritage, culture and other significant creative and intellectual works.

What journals are published through PERSEPOLIS™ Editorial?
PERSEPOLIS™ Editorial is home to two journal initiatives: Journal of Beauty™, devoted to interdisciplinary inquiry into beauty, science, medicine, aesthetics, culture and human experience; and PERSEPOLIS Journal™, devoted to civilization, culture, creativity, art, literature, cinema, music, design, fashion, heritage and contemporary life.

What is Journal of Beauty™?
Journal of Beauty™ is an interdisciplinary scholarly and intellectual initiative examining beauty across science, medicine, aesthetics, cosmetic science, skincare, technology, psychology, design, culture, craftsmanship and human experience. Its purpose is to bring rigorous inquiry and evidence-based perspectives to the study of beauty.

What is PERSEPOLIS Journal™?
PERSEPOLIS Journal™ is the cultural and intellectual journal initiative of the PERSEPOLIS™ Official Brand. It examines how civilization, culture, literature, cinema, music, art, architecture, design, fashion, beauty, craftsmanship, heritage and other forms of human creativity continue to influence contemporary life.

Who founded and leads PERSEPOLIS™ Editorial?
PERSEPOLIS™ Editorial was founded and is intellectually led by Professor Hamed Yazdanshenas, MD, founder of PERSEPOLIS™ and Editor-in-Chief of its journal initiatives. His academic, research, publication and editorial experience informs an approach centered on evidence, scholarly inquiry, intellectual independence and interdisciplinary collaboration.

What is the editorial philosophy of PERSEPOLIS™ Editorial?
PERSEPOLIS™ Editorial approaches scholarship and creativity as interconnected. Its editorial philosophy brings evidence, critical inquiry, cultural understanding and expert perspectives into conversation with beauty, fashion, art, culture and contemporary life, guided by the broader PERSEPOLIS™ philosophy of Beauty of Civilization™.

Where is PERSEPOLIS™ Editorial based?
PERSEPOLIS™ Editorial is part of the PERSEPOLIS™ brand world based in Beverly Hills, California, while its intellectual and cultural perspective is international and interdisciplinary.

What is the relationship between PERSEPOLIS™ and House of PERSEPOLIS™?
PERSEPOLIS™ is the official commercial master brand. House of PERSEPOLIS™ is its institutional and creative home. The House supports the wider creative, cultural and intellectual world of PERSEPOLIS™ without replacing PERSEPOLIS™ as the principal brand identity.

What is Beauty of Civilization™?
Beauty of Civilization™ is the defining philosophy of PERSEPOLIS™. Within PERSEPOLIS™ Editorial, it provides a framework for examining how knowledge, creativity, craftsmanship, science, culture and the achievements of civilizations contribute to beauty and contemporary life.

How is PERSEPOLIS™ Editorial different from other uses of the name Persepolis?
PERSEPOLIS™ Editorial belongs to PERSEPOLIS™, the contemporary commercial luxury brand from Beverly Hills, California presented through the official PERSEPOLIS™ digital ecosystem. It is distinct from the ancient archaeological site and from unrelated books, films, retailers, organizations, businesses and websites that also use the name Persepolis.

What is the mission of PERSEPOLIS™ Editorial?
Its mission is to create an international editorial and scholarly platform where evidence, expertise, creativity and cultural understanding meet—bringing rigorous intellectual standards to conversations about beauty, fashion, art, culture and civilization while exploring how humanity’s knowledge and creative achievements continue to shape contemporary life.

INTELLECTUAL PROPERTY NOTICE
Journal of Beauty™ and PERSEPOLIS Journal™ names, together with PERSEPOLIS™ Editorial content, original editorial materials, text, graphics and other protectable works presented on this website, are protected by applicable intellectual property and copyright laws. Unauthorized reproduction, copying, distribution, publication or commercial use is prohibited and may be pursued to the fullest extent permitted by law.

INTELLECTUAL PROPERTY NOTICE