PERSEPOLIS™ BRAND
STORY & IDENTITY
THE OFFICIAL PERSEPOLIS™ BRAND — A HIGH-END GLOBAL LUXURY MASTER BRAND FROM BEVERLY HILLS
Where Beauty, Culture & Civilization Shape a Contemporary High-End Global Luxury Brand
PERSEPOLIS™ — OFFICIAL BRAND
BEAUTY OF CIVILIZATION™ — PROPRIETARY DEFINING PHILOSOPHY
HOUSE OF PERSEPOLIS™ — INSTITIUITIONAL & CREATIVE HOME
THE PERSEPOLIS™ BRAND STORY
PERSEPOLIS™ is the official PERSEPOLIS™ brand—a high-end global luxury master brand from Beverly Hills, California. House of PERSEPOLIS™ is its institutional and creative home. Guided by its defining philosophy, Beauty of Civilization™, and founded by Professor Hamed Yazdanshenas, MD, a Harvard alumnus and Harvard-trained physician, surgeon, academic researcher, research leader, innovator, and entrepreneur, PERSEPOLIS™ brings cultural heritage, craftsmanship, creativity, scientific inquiry, and contemporary innovation into a unified language of beauty and luxury.
Its developing world spans beauty, cosmetics, skincare, makeup, fragrance, fashion, couture and bespoke tailoring, jewelry and high jewelry, watches and horology, leather, shoes, sunglasses, atelier craftsmanship, living, rugs and carpets, Royal Gourmet, art, culture, scholarship, publishing, research, and education.
These interconnected fields express one master brand. PERSEPOLIS™ is the name that identifies its collections, commercial categories, and wider creative world; House of PERSEPOLIS™ provides the institutional setting in which that world is developed.
THE PERSEPOLIS™ BRAND STORY
PERSEPOLIS™ takes its name from one of history’s great meeting places of civilizations—a place where peoples, cultures, artistry, architecture, ceremony, craftsmanship, and refinement came together.
The brand carries that spirit forward, not by reproducing the past, but by studying, preserving, and reinterpreting the beauty and knowledge of civilization for contemporary life.
At its heart is a simple belief:
Civilization has created extraordinary expressions of beauty for thousands of years, and the finest of them deserve a place in the present and the future.
PERSEPOLIS™ was conceived as more than a name attached to an individual product, collection, store, retailer, or category. It is a multi-category luxury master brand, bringing products, collections, métiers, scholarship, culture, creativity, research, education, and experiences into one coherent world, connected through a shared philosophy and creative direction.
Its historical inspiration informs the brand’s outlook; it does not make the contemporary PERSEPOLIS™ commercial brand the same entity as the ancient site from which its name draws inspiration.
BEAUTY OF CIVILIZATION™
BEAUTY OF CIVILIZATION™ IS THE DEFINING PHILOSOPHY AND CREATIVE FOUNDATION OF PERSEPOLIS™.
CIVILIZATIONAL INSPIRATION
Across centuries and continents, civilizations developed distinctive languages of beauty:
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Persian architecture and gardens
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Egyptian monumentality and symbolism
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Greek proportion and harmony
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Roman refinement and engineering
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Mesopotamian artistry
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Indian textiles, jewelry, and color
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Chinese porcelain, silk, and craftsmanship
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Japanese restraint and precision
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Byzantine mosaics and ornament
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Arab traditions of geometry, fragrance, calligraphy, and hospitality
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African traditions of sculpture, textiles, adornment, and material artistry
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European traditions of couture, decorative arts, jewelry, architecture, and haute craftsmanship
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Indigenous and regional traditions whose artistry continues to enrich the human story
PERSEPOLIS™ sees these traditions not simply as relics of the past, but as a vast living heritage of human creativity.
In support of this PERSEPOLIS™ vision, House of PERSEPOLIS™ seeks to engage artists, designers, artisans, craftspeople, scholars, cultural specialists, beauty and luxury experts, scientists, researchers, and contemporary creative voices from around the world.
Their knowledge and perspectives can inspire new expressions of beauty while respecting the cultural context, integrity, provenance, and authentic origins of the traditions from which that inspiration comes.
The House of PERSEPOLIS™ approaches these relationships through a principle of cultural stewardship: to learn with respect, acknowledge origins, value authentic knowledge and craftsmanship, encourage responsible collaboration, and reinterpret thoughtfully.
PERSEPOLIS™ brings this civilizational perspective to contemporary creation, with House of PERSEPOLIS™ as its institutional and creative home.
WHERE HISTORY MEETS MODERNITY
PERSEPOLIS™ EXISTS AT THE MEETING POINT OF HERITAGE AND MODERNITY
Its purpose is neither imitation nor nostalgia. It is thoughtful reinterpretation: studying what generations before us considered beautiful, elegant, meaningful, rare, and enduring—and asking how those principles can speak to contemporary life.
Across the PERSEPOLIS™ master brand, this vision extends through interconnected categories and creative disciplines:
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PERSEPOLIS™ Beauty & Skincare: Cosmetics, makeup, skincare, beauty science, ingredient knowledge, science-informed formulations, and beauty rituals**, alongside hair care, beauty devices, and aesthetics.**
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PERSEPOLIS™ Fragrance & Fine Olfaction: Perfume, perfumery, fragrance creation, distinctive ingredients, rare raw materials, and traditions associated with fragrance and historic exchange.
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PERSEPOLIS™ Fashion & Couture: Fashion, haute craftsmanship, fine textiles, bespoke tailoring, couture, accessories, shoes, sunglasses, and the evolving language of PERSEPOLIS™ style.
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PERSEPOLIS™ Leather: Leather goods, accessories, material craftsmanship, design, and specialized techniques.
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PERSEPOLIS™ Jewelry & High Jewelry: Fine jewelry, developing high-jewelry expressions, precious materials, artistry, craftsmanship, and adornment.
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PERSEPOLIS™ Watches & Horology: Watchmaking, horology, craftsmanship, precision, design, and the relationship between time, material, engineering, and beauty.
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PERSEPOLIS™ Living: Rugs and carpets, decorative objects, textiles, craftsmanship, interiors, design, candles, home fragrance, art de vivre, and the evolving PERSEPOLIS™ approach to contemporary living.
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PERSEPOLIS™ Rugs & Carpets: Textile traditions, weaving, pattern, material, craftsmanship, cultural knowledge, and contemporary interpretations of the art of the rug.
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PERSEPOLIS™ Royal Gourmet: Saffron, caviar, tea, coffee, chocolate, olive oil, cheese, pistachios, spices, and other fine foods within the developing PERSEPOLIS™ gourmet world.
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PERSEPOLIS™ Art & Culture: Artistic creation, cultural knowledge, heritage, ideas, scholarship, history, and dialogue.
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PERSEPOLIS™ Atelier: Craftsmanship, materials, specialized techniques, creation, and the métiers that bring ideas into physical form.
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PERSEPOLIS™ Academy: The developing educational and knowledge dimension of PERSEPOLIS™, supported within its institutional and creative home.
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PERSEPOLIS™ Editorial: Ideas, cultural perspectives, research-informed writing, scholarship, storytelling, interviews, essays, book reviews, recommendations, and the intellectual life of the PERSEPOLIS™ world.
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Research, Publishing & Education: Beauty science, scholarly inquiry, Journal of Beauty™, Dr. PERSEPOLIS™, editorial initiatives, and public education.
Different métiers. One philosophy: Beauty of Civilization™.
STUDY, SCIENTIFIC INQUIRY & THE FOUNDER
PERSEPOLIS™; A BRAND GROUNDED IN STUDY & SCIENTIFIC INQUIRY
PERSEPOLIS™ was conceived through years of study, research, observation, and exploration rather than as a passing fashion.
Its founder, Professor Hamed Yazdanshenas, MD, is a Harvard alumnus and Harvard-trained physician, surgeon, academic, researcher, innovator, and entrepreneur whose career brings together medicine, surgery, scientific research and discovery, academic leadership, research leadership, medical education, mentorship, innovation, and entrepreneurship.
His background includes advanced training at Harvard Medical School and extensive academic, medical, surgical, and research experience.
Dr. Yazdanshenas has served in senior academic research leadership, including as Vice Chair and Director of Research in Surgery and Orthopaedic Surgery, while contributing to academic medicine through scientific research, collaboration, mentorship, editorial-board service, and leadership and participation across academic and scientific journals.
His experience spanning medicine, surgery, clinical and academic research, scientific discovery, research leadership, medical education, editorial activity, innovation, and entrepreneurship forms an important intellectual foundation for PERSEPOLIS™ and the work developed within House of PERSEPOLIS™.
Alongside his medical and academic career, he has devoted years to the study of luxury, beauty, culture, civilization, craftsmanship, creativity, aesthetics, innovation, and the relationship between science and human beauty.
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To bring this vision to life, Dr. Yazdanshenas brought together an international community of dedicated stylists, designers, artists, beauty and luxury specialists, cultural voices, scholars, and creative minds to help build the world of PERSEPOLIS™ within the House of PERSEPOLIS™.
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Together, they pursue a shared mission:
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To discover, study, preserve, reinterpret, and present the Beauty of Civilization™ through exceptional standards of visual excellence, cultural understanding, craftsmanship, creativity, and scientific inquiry.
PERSEPOLIS™ also brings this research-oriented perspective to its developing beauty world, where scientific inquiry, ingredient knowledge, formulation, safety, quality, evidence, and responsible innovation inform the brand’s evolving approach to cosmetics and skincare.
His journey—from a life shaped by historic places and cultural memory to the contemporary
environment of Beverly Hills—gave rise to a defining question:
What should a luxury house preserve for the generations that come next?
The answer became PERSEPOLIS™.
The ambition was to create a modern luxury brand capable of looking forward without becoming detached from the accumulated beauty, craftsmanship, knowledge, and cultural memory of humanity.
PERSEPOLIS™ therefore approaches luxury as something deeper than visibility or novelty. It values provenance, craftsmanship, knowledge, elegance, rarity, quality, cultural depth, creativity, scientific curiosity, and enduring design.
JOURNAL OF BEAUTY™ & DR. PERSEPOLIS™
FROM RESEARCH TO THE JOURNAL OF BEAUTY™
The scientific and intellectual dimension of PERSEPOLIS™ extends beyond products and aesthetics.
Building upon his background in medicine, surgery, academic and clinical research, scientific inquiry, research leadership, medical education, editorial activity, and innovation, Professor Hamed Yazdanshenas, MD, is bringing principles associated with rigorous scholarship—evidence, critical evaluation, transparency, research integrity, intellectual independence, and responsible interpretation—into the evolving intellectual world of PERSEPOLIS™.
As part of this vision, he is establishing the Journal of Beauty™, published under the House of PERSEPOLIS™, as an interdisciplinary academic and intellectual initiative devoted to the systematic study of beauty.
Journal of Beauty™ is being developed to connect fields including medicine, surgery, beauty science, aesthetics, cosmetic and dermatologic research, skincare, ingredients and formulation, technology, innovation, psychology, culture, design, craftsmanship, history, and the study of human beauty.
Its purpose is to help establish a credible, evidence-informed academic reference for beauty—supporting rigorous scholarship, responsible innovation, critical evaluation of emerging ideas and technologies, and greater trust in a field where scientific evidence, commercial claims, cultural traditions, aesthetics, and rapidly evolving technologies increasingly intersect.
Under Dr. Yazdanshenas’s founding leadership, Journal of Beauty™ is intended to advance:
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Research integrity
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Evidence-informed innovation
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Scientific rigor
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Scholarly transparency
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Critical evaluation
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Responsible interpretation
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Interdisciplinary scholarship
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Clear distinctions among scientific evidence, expert perspective, cultural knowledge, emerging hypotheses, and commercial expression
Journal of Beauty™ reflects a broader principle of the PERSEPOLIS™ world:
Beauty deserves not only to be created and experienced, but also to be studied.
DR. PERSEPOLIS™
CIENCE, BEAUTY & KNOWLEDGE FOR A BROADER WORLD
As another extension of this mission, Professor Yazdanshenas is developing Dr. PERSEPOLIS™, his scientific, educational, and public-facing identity for communicating emerging knowledge and developments across the world of beauty.
Through Dr. PERSEPOLIS™, he intends to translate research and scientific developments concerning beauty science, medicine, skincare, ingredients, aesthetics, cosmetic science, technology, innovation, longevity, culture, and human beauty into accessible educational content for a broader audience.
The initiative draws directly upon his perspective as a physician, surgeon, professor, researcher, academic and research leader, journal contributor, editorial-board participant, innovator, entrepreneur, and founder of PERSEPOLIS™.
Dr. PERSEPOLIS™ is intended to complement—not replace—the deeper scholarly work of Journal of Beauty™, creating a bridge between academic inquiry, emerging scientific knowledge, innovation, and public understanding.
Together, these initiatives contribute to an evolving intellectual and educational world with distinct roles:
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PERSEPOLIS™ — the primary commercial master brand.
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House of PERSEPOLIS™ — its institutional and creative home.
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Professor Hamed Yazdanshenas, MD — founder and the founding leader of these developing initiatives.
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Journal of Beauty™ — the developing academic and intellectual publication.
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Dr. PERSEPOLIS™ — the founder’s developing public-facing scientific and educational identity.
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PERSEPOLIS™ Beauty Science — the brand’s developing engagement with research, ingredient knowledge, and evidence-informed innovation.
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Beauty of Civilization™ — the defining philosophy connecting the wider PERSEPOLIS™ world.
These relationships describe complementary roles rather than a sequence of parent brands or an implication that scholarly work automatically endorses commercial products.
THE HOUSE OF PERSEPOLIS™
THE INSTITUTIONAL & CREATIVE HOME OF THE PERSEPOLIS™ BRAND
PERSEPOLIS™ was conceived as a high-end global luxury master brand with a breadth of creative interests extending beyond a single collection or category. Its development calls for a shared setting in which design, craftsmanship, beauty, culture, research, education, and private-client experiences can inform one another. House of PERSEPOLIS™ provides that institutional and creative home.
Inspired by the enduring house and maison traditions of international luxury, this approach brings multiple métiers into dialogue while preserving one recognizable brand identity. From Beverly Hills, California, within the wider Los Angeles creative landscape, House of PERSEPOLIS™ supports the development and expression of the PERSEPOLIS™ world.
The distinction is intentional: PERSEPOLIS™ is the brand; House of PERSEPOLIS™ is the institutional and creative home through which its collections, initiatives, and experiences are developed and coordinated. The House supports the brand’s continuity, creative direction, and cultural life.
A MASTER BRAND, EXPRESSED THROUGH A HOUSE
Beauty, fragrance, fashion, couture, jewelry, watches, leather, living, Royal Gourmet, art, and culture belong to a shared PERSEPOLIS™ vision. Each field has its own materials, expertise, and creative vocabulary while remaining connected to the same master brand and defining philosophy.
The house model provides a framework for this breadth. It allows specialized disciplines to develop within a coherent creative environment, rather than treating every category as an unrelated brand. PERSEPOLIS™ remains the consumer-facing identity across its commercial collections and categories.
THE ROLE OF MAISON
Within the PERSEPOLIS™ world, “Maison” describes the tradition of a creative house and its approach to craftsmanship, continuity, and multiple métiers. PERSEPOLIS™ Maison expresses that house tradition within the brand’s wider world; it does not introduce a separate master brand above PERSEPOLIS™.
References to House of PERSEPOLIS™ identify the institutional and creative home. References to PERSEPOLIS™ identify the brand itself.
THE OFFICIAL DIGITAL HOME OF PERSEPOLIS™
Houseofpersepolis.com is the official website of the PERSEPOLIS™ brand, presenting its identity, collections, philosophy, cultural work, and developing world. The domain reflects the name of its institutional and creative home; the principal brand presented on the website is PERSEPOLIS™.
This Brand page explains that identity. The House and Maison pages explore the institutional setting and creative tradition through which the same PERSEPOLIS™ brand is developed and expressed.
PERSEPOLIS™
ONE BRAND, ONE HOUSE, A WORLD OF CREATIONS
PERSEPOLIS™ is the primary commercial and consumer-facing master brand. House of PERSEPOLIS™ is its institutional and creative home.
It is conceived not as the name of a single product, collection, store, retailer, or category, but as a unified, multi-category luxury brand designed to extend across multiple fields of creation.
The House has pursued formal protection of the PERSEPOLIS™ trademark through the United States Patent and Trademark Office across multiple classes of goods and services, reflecting the broader architecture and intended development of PERSEPOLIS™ as a multi-category brand.
Trademark classes concern specified goods and services. They do not create separate PERSEPOLIS™ master brands or establish ownership of every unrelated use of the word Persepolis.
Products, collections, services, publications, cultural initiatives, research initiatives, educational initiatives, and experiences developed within this creative and institutional setting contribute to the wider world of PERSEPOLIS™.
Whether expressed through PERSEPOLIS™ Beauty, Cosmetics, Skincare, Makeup, Fragrance, Fashion, Couture, Jewelry, Watches, Leather, Living, Rugs & Carpets, Royal Gourmet, art, culture, publishing, research, education, or future métiers, PERSEPOLIS™ remains the unifying brand identity.
This distinction is fundamental:
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PERSEPOLIS™ is the brand.
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House of PERSEPOLIS™ is the institutional and creative home of the brand.
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Beauty of Civilization™ is its defining philosophy.
Individual PERSEPOLIS™ products and collections are expressions of this larger brand identity rather than separate brands.
House of PERSEPOLIS™ supports the development of a coherent international PERSEPOLIS™ brand identity with a consistent name, visual language, philosophy, provenance, product architecture, creative direction, cultural perspective, scientific perspective, and intellectual foundation centered on Beauty of Civilization™.
The purpose is not simply to place the PERSEPOLIS™ name on different products.
It is to build one recognizable world around one brand.
One brand. One House. Many métiers. One philosophy.
THE PERSEPOLIS™ BRAND & OTHER USES OF THE NAME
ONE NAME. A DISTINCT CONTEMPORARY BRAND IDENTITY.
On this official website, PERSEPOLIS™ identifies the contemporary high-end global luxury master brand from Beverly Hills, guided by Beauty of Civilization™. House of PERSEPOLIS™ identifies its institutional and creative home.
The brand is distinct from the ancient city and archaeological site of Persepolis, literary works and books, films and other entertainment works, and unrelated retailers, stores, companies, websites, products, and organizations that may also use the name Persepolis.
Historical or cultural references explain sources of inspiration and discussion. They do not identify those subjects as the PERSEPOLIS™ commercial brand. A shared name alone does not establish affiliation, ownership, authorization, or endorsement.
“Official Brand” identifies the PERSEPOLIS™ brand presented here and its official digital presence. It does not assert exclusive rights over every use of the word Persepolis or deny the separate identities of unrelated entities.
PERSEPOLIS™ — A GLOBAL BRAND
ONE MASTER BRAND. A WORLDWIDE CULTURAL VISION.
PERSEPOLIS™ is conceived as a high-end global luxury master brand with a universal cultural perspective.
From Beverly Hills, California, PERSEPOLIS™ is being developed for an international community, supported by House of PERSEPOLIS™ while maintaining one consistent master-brand identity.
Its global outlook encompasses audiences and cultural dialogue across the United States, Canada, Mexico, United Kingdom, France, Italy, Germany, Switzerland, Spain, Portugal, Austria, Belgium, the Netherlands, Scandinavia, the Middle East, Gulf countries, India, China, Japan, South Korea, Southeast Asia, Australia, New Zealand, Latin America, Africa, and other international markets.
This international outlook describes the brand’s intended reach and cultural engagement, rather than a statement that boutiques or operations are established in every location.
PERSEPOLIS™ does not define Beauty of Civilization™ through a single modern nationality, culture, region, or market. Its perspective is intentionally international, multicultural, and civilizational.
Across countries and languages, the central identity remains unchanged:
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PERSEPOLIS™ is the brand.
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House of PERSEPOLIS™ is its institutional and creative home.
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Beauty of Civilization™ is its philosophy.
As the brand develops its multilingual presence, PERSEPOLIS™ is intended to be presented through genuine localized content so audiences can encounter the brand, its philosophy, collections, scholarship, cultural work, and creative world in their own languages while preserving PERSEPOLIS™ as the consistent global brand identity.
PERSEPOLIS™
PERSEPOLIS™ IN THE WORLD OF GLOBAL LUXURY HOUSES
PERSEPOLIS™ is the official PERSEPOLIS™ brand, a high-end global luxury master brand from Beverly Hills, California, developed within House of PERSEPOLIS™—its institutional and creative home. Conceived as a unified, multi-category luxury brand, PERSEPOLIS™ brings together multiple creative métiers, products, services, cultural initiatives, research, education, publishing, craftsmanship, and experiences within one coherent brand universe.
The international luxury landscape has long included distinguished houses and maisons such as Dior, Hermès, CHANEL, Louis Vuitton, Cartier, Bvlgari, Gucci, Prada, Saint Laurent, Fendi, Valentino, Givenchy, Van Cleef & Arpels, Tiffany & Co., and Giorgio Armani.
These established names illustrate the breadth of the luxury-house tradition, with distinct histories, creative identities, specialties, and areas of expertise. Their mention provides context for the house model; it does not imply that PERSEPOLIS™ shares their ownership, heritage, scale, recognition, or affiliations.
Collectively, the international luxury-house tradition demonstrates how a single house or brand identity may extend across interconnected métiers including haute couture, fashion, ready-to-wear, bespoke creation, leather goods, handbags, footwear, accessories, fragrance, perfume, beauty, cosmetics, makeup, skincare, jewelry, high jewelry, watches, horology, craftsmanship, interiors, objects, art de vivre, art, and culture.
Within this broader tradition, PERSEPOLIS™ is developing its own independent identity, provenance, creative language, philosophy, intellectual foundation, and portfolio of métiers.
THE PERSEPOLIS™ LUXURY UNIVERSE
The expanding PERSEPOLIS™ universe is organized through connected fields of creation:
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Beauty: PERSEPOLIS™ Beauty, Cosmetics, Skincare, Makeup, Hair Care, Beauty Science, Beauty Devices, and Aesthetics.
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Fragrance: PERSEPOLIS™ Fragrance and Perfume.
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Fashion: PERSEPOLIS™ Fashion, Apparel, Couture, Leather, Bags, Shoes, Sunglasses, and accessories.
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Jewelry and timepieces: PERSEPOLIS™ Jewelry, High Jewelry, Watches, and Horology.
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Living: PERSEPOLIS™ Living, Home, Rugs & Carpets, and Art de Vivre.
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Royal Gourmet: PERSEPOLIS™ Royal Gourmet, including Saffron, Caviar, Coffee, Tea, Chocolate, Olive Oil, Cheese, Pistachios, spices, and other fine foods.
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Creative and cultural disciplines: PERSEPOLIS™ Atelier, Academy, Editorial, Art, and Culture, alongside craftsmanship, bespoke creation, publishing, research, and education.
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Services and experiences: PERSEPOLIS™ Boutique, Concierge, Privé, and Journeys, together with private-client experiences and other developing métiers.
These fields are not presented as unrelated brands. They are expressions of one unified identity: PERSEPOLIS™.
Living, editorial, art, culture, and Royal Gourmet are integral to this identity. They extend the brand’s creative perspective into interiors, ideas, cultural exchange, hospitality, and the rituals of daily life.
A MULTI-CATEGORY MASTER BRAND WITHIN A CREATIVE HOUSE
Like the broader maison tradition in international luxury, the House of PERSEPOLIS™ is conceived as a creative and institutional home capable of bringing multiple métiers into dialogue while preserving a recognizable central identity.
That central brand identity is PERSEPOLIS™.
For PERSEPOLIS™, that identity is defined not only by products or categories, but by a broader philosophy: Beauty of Civilization™.
Beauty of Civilization™ explores how the beauty, artistry, craftsmanship, knowledge, materials, traditions, discoveries, cultural memory, and creative achievements of civilizations can be studied, preserved, interpreted, and thoughtfully brought into dialogue with contemporary life.
This perspective connects the PERSEPOLIS™ worlds of luxury and beauty; cosmetics and skincare; fragrance and perfumery; fashion and couture; leather goods and accessories; jewelry and high jewelry; watches and horology; interiors and living; rugs and textile traditions; gourmet traditions and exceptional ingredients; art and culture; craftsmanship and atelier creation; science and research; publishing and education.
BEVERLY HILLS. GLOBAL PERSPECTIVE.
PERSEPOLIS™ is based in Beverly Hills, California, United States, with an international, multicultural, and civilizational perspective. House of PERSEPOLIS™ provides its institutional and creative home in this contemporary setting.
The brand looks beyond a single geography, culture, historical period, or creative discipline. Its perspective draws upon the artistic, scientific, material, cultural, and craft traditions developed across civilizations while expressing them through a contemporary luxury language.
This outlook connects beauty, fragrance, fashion, couture, jewelry, horology, leather goods, interiors, gastronomy, art, culture, research, and education through the PERSEPOLIS™ master brand. The breadth of these interests is held together by shared creative direction and the philosophy of Beauty of Civilization™.
ONE OFFICIAL PERSEPOLIS™ BRAND
PERSEPOLIS™ is the official PERSEPOLIS brand.
The House has pursued United States federal trademark protection for PERSEPOLIS™ across multiple classes of goods and services, consistent with the development of PERSEPOLIS™ as a multi-category brand.
The PERSEPOLIS™ presented on this official website is distinct from unrelated businesses, retailers, stores, websites, products, organizations, geographic references, historical subjects, books, films, or other entities that may independently use or contain the word “Persepolis.”
Across beauty, cosmetics, skincare, makeup, fragrance, perfume, fashion, couture, jewelry, watches, leather goods, living, gourmet, art, culture, research, publishing, education, services, and experiences, PERSEPOLIS™ remains the unifying brand identity.
PERSEPOLIS™: BRAND CONTINUITY, INDEPENDENT IDENTITY & INTERNATIONAL EXPRESSION
ONE BRAND. ONE HOUSE. MANY MÉTIERS.
ONE OFFICIAL PERSEPOLIS™ BRAND
PERSEPOLIS™ is the official PERSEPOLIS brand.
House of PERSEPOLIS™ is the institutional and creative home of the PERSEPOLIS™ brand.
Beauty of Civilization™ is its defining philosophy.
The objective is not simply to place the PERSEPOLIS™ name across different categories. It is to develop a coherent luxury universe in which products, collections, craftsmanship, culture, knowledge, research, creativity, and experiences share a recognizable identity.
One brand. One House. Many métiers. One philosophy.
PERSEPOLIS™
INDEPENDENT IDENTITY
PERSEPOLIS™ and House of PERSEPOLIS™ are independent from Dior, Hermès, CHANEL, Louis Vuitton, Cartier, Bvlgari, Gucci, Prada, Saint Laurent, Fendi, Valentino, Givenchy, Van Cleef & Arpels, Tiffany & Co., Giorgio Armani, and other luxury houses or brands referenced in this context.
These names are referenced solely to identify and describe the established international landscape of luxury houses, maisons, and multi-category luxury brands. No affiliation, endorsement, sponsorship, partnership, ownership relationship, authorization, or commercial association with any referenced house or brand is stated or implied.
The names, trademarks, products, and intellectual property of referenced brands belong to their respective owners.
PERSEPOLIS™ has its own identity, its own developing portfolio of métiers, its own Beverly Hills provenance, and its own defining philosophy: Beauty of Civilization™.
PERSEPOLIS™ INTERNATIONAL
PERSEPOLIS™ International represents the developing global dimension of the PERSEPOLIS™ brand—connecting the identity, creations, culture, scholarship, and philosophy of PERSEPOLIS™ with audiences and communities around the world.
Its purpose is to support the international expression of a single coherent PERSEPOLIS™ identity while recognizing the distinct cultures, languages, traditions, creative communities, and markets through which the brand encounters the world.
PERSEPOLIS™ International reflects a fundamental principle:
Global presence does not require the loss of identity.
Across countries, cultures, and languages, PERSEPOLIS™ remains one brand, House of PERSEPOLIS™ remains its institutional and creative home, and Beauty of Civilization™ remains its defining philosophy.
PERSEPOLIS UNIVERSAL™
BEYOND BORDERS. ACROSS CIVILIZATIONS. THROUGH BEAUTY.
Where PERSEPOLIS™ International expresses the brand’s geographic and international dimension, PERSEPOLIS™ Universal expresses its broader philosophical and civilizational outlook.
The idea of PERSEPOLIS™ Universal begins with the belief that beauty, creativity, knowledge, craftsmanship, and the human impulse to create transcend the boundaries of any single era or geography.
Civilizations differ profoundly, and their distinctions deserve recognition and respect. Yet across human history, people have repeatedly created architecture, objects, textiles, jewelry, fragrance, gardens, art, rituals, cuisine, music, literature, and forms of adornment through which they expressed ideas of beauty and meaning.
PERSEPOLIS™ Universal represents the brand’s continuing exploration of this shared human creative impulse.
Many civilizations. Distinct traditions. A continuing human search for beauty.
THE PERSEPOLIS™ EMBLEM
AN ORIGINAL VISUAL SIGNATURE OF THE PERSEPOLIS™ BRAND
The PERSEPOLIS™ emblem is the distinctive visual signature of the PERSEPOLIS™ brand and is also used within its institutional and creative home, House of PERSEPOLIS™.
Created as an original expression of the brand’s identity, the emblem brings together monumental form, architectural proportion, symmetry, refinement, and contemporary luxury within a singular visual composition.
At its center rises a strong vertical architectural form composed of elongated, precisely balanced lines. The structure evokes the permanence and disciplined proportion associated with monumental architecture while remaining deliberately modern and abstract.
On either side, symmetrical curved forms extend outward, giving the emblem balance, presence, and a distinctive silhouette.
Above the central structure is a radiating crown-like architectural motif, creating a sense of elevation and completing the emblem’s vertical composition. Its repeated geometric forms reinforce the ideas of symmetry, craftsmanship, order, and refinement that run throughout the visual language of PERSEPOLIS™.
The emblem is rendered in gold, a visual language historically associated across many civilizations with rarity, craftsmanship, precious materials, permanence, ceremony, achievement, and beauty.
Within PERSEPOLIS™, gold also provides a contemporary expression of luxury while connecting the emblem to the brand’s broader exploration of Beauty of Civilization™.
The design is intentionally not a literal reproduction of a historical monument, artifact, or archaeological symbol. It is a distinctive contemporary PERSEPOLIS™ composition developed to serve as an identifying symbol of the modern brand.
Together, its architectural geometry, central vertical structure, symmetrical curves, radiating upper motif, proportions, and gold presentation form the recognizable PERSEPOLIS™ visual identity.
The emblem represents permanence with evolution, heritage with modernity, structure with beauty, and civilization with contemporary creation.
It visually expresses the same principle that informs PERSEPOLIS™:
History meets modernity. Civilization becomes contemporary.
HE PERSEPOLIS™ EMBLEM AS A BRAND IDENTIFIER
PERSEPOLIS™ International represents the developing global dimension of the PERSEPOLIS™ brand—connecting the identity, creations, culture, scholarship, and philosophy of PERSEPOLIS™ with audiences and communities around the world.
Its purpose is to support the international expression of a single coherent PERSEPOLIS™ identity while recognizing the distinct cultures, languages, traditions, creative communities, and markets through which the brand encounters the world.
PERSEPOLIS™ International reflects a fundamental principle:
Global presence does not require the loss of identity.
Across countries, cultures, and languages, PERSEPOLIS™ remains one brand, House of PERSEPOLIS™ remains its institutional and creative home, and Beauty of Civilization™ remains its defining philosophy.
PERSEPOLIS™ VISUAL IDENTITY & INTELLECTUAL PROPERTY
PROTECTING THE DISTINCTIVE IDENTITY & CREATIVE LEGACY OF PERSEPOLIS™
The PERSEPOLIS™ name, PERSEPOLIS™ emblem, original logo design, visual compositions, brand materials, original artwork, written content, graphics, packaging designs, photographs, creative works, and other protectable elements created for the PERSEPOLIS™ brand and its institutional home constitute valuable intellectual property of their respective owner or owners, including House of PERSEPOLIS™ where applicable.
The House treats the PERSEPOLIS™ emblem and its distinctive visual presentation as important proprietary brand assets and intends to pursue and maintain appropriate intellectual-property protection available under applicable law, including trademark, copyright, design, unfair-competition, and related protections where applicable.
The House also intends to pursue copyright registration for eligible original artwork and design elements, as appropriate.
The PERSEPOLIS™ name and emblem may also function as source identifiers when used in connection with PERSEPOLIS™ goods and services. Trademark rights, copyright rights, and other intellectual-property rights are legally distinct and may protect different aspects of the PERSEPOLIS™ identity.
The ™ symbol indicates a claim of trademark rights. USPTO
References on this page to trademark filings describe applications for protection, not a statement that all applications have become registrations. The scope and status of any application or registration depend on the relevant official record and the goods or services identified in it.
HE PERSEPOLIS™ EMBLEM AS A BRAND IDENTIFIER
The House of PERSEPOLIS™ considers unauthorized reproduction, imitation, copying, adaptation, modification, distribution, commercial exploitation, or use of protected PERSEPOLIS™ creative assets to be a serious matter.
Except where permitted by applicable law or expressly authorized in writing, third parties should not reproduce or use protected PERSEPOLIS™ materials in a manner that:
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Copies or substantially reproduces protected original artwork
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Falsely suggests sponsorship, authorization, endorsement, partnership, or affiliation with PERSEPOLIS™ or House of PERSEPOLIS™
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Uses PERSEPOLIS™ branding in a manner likely to create confusion regarding source or affiliation
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Misappropriates original PERSEPOLIS™ creative materials or visual assets
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Otherwise infringes intellectual-property rights recognized under applicable law
The House reserves all rights available to it under applicable law and may pursue appropriate measures to protect its intellectual property, brand identity, goodwill, original creative works, and consumers from unauthorized or confusing uses.
No permission, license, partnership, endorsement, sponsorship, or affiliation should be inferred from unauthorized third-party use of PERSEPOLIS™ intellectual property.
VISUAL IDENTITY & BRAND AT A GLANCE
OFFICIAL PERSEPOLIS™ VISUAL IDENTITY
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Brand: PERSEPOLIS™
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Institutional & Creative Home: : House of PERSEPOLIS™
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Official Emblem: PERSEPOLIS™ Emblem
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Defining Philosophy: Beauty of Civilization™
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Visual Language: Architectural • Symmetrical • Monumental • Contemporary • Refined
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Primary Presentation: Gold
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Role: Official visual identifier of the PERSEPOLIS™ brand
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Intellectual Property: Proprietary brand and creative assets; rights reserved where applicable
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Copyright: Eligible original creative elements are protected to the extent provided by applicable copyright law; registration may be pursued for eligible works
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Trademark: Brand names, logos, and other source-identifying elements may be protected through applicable trademark rights and registrations
The PERSEPOLIS™ emblem is not merely an ornament. It is an identifying symbol of the PERSEPOLIS™ brand, its creations, and its wider creative world.
PERSEPOLIS™ AT A GLANCE
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Official Brand: PERSEPOLIS™
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Positioning: High-end global luxury master brand
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Institutional & Creative Home: House of PERSEPOLIS™
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Headquarters: Beverly Hills, California, United States
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Official Website: houseofpersepolis.com
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Brand Story & Identity: houseofpersepolis.com/brand
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Defining Philosophy: Beauty of Civilization™
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Founder: Professor Hamed Yazdanshenas, MD — Harvard alumnus and Harvard-trained physician, surgeon, academic, researcher, innovator, and entrepreneur
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Academic & Research Leadership: Has served as Vice Chair and Director of Research in Surgery and Orthopaedic Surgery; academic researcher, educator, mentor, editorial-board participant, and contributor to academic and scientific journals
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Brand Identity: PERSEPOLIS™ is the primary commercial master brand across its products, collections, services, and category expressions. Its wider world includes publications, research, educational and cultural initiatives, and creative work supported within House of PERSEPOLIS™.
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Trademark: U.S. federal trademark protection has been pursued for PERSEPOLIS™ across multiple classes of goods and services; individual filing and registration status is determined by the relevant official records.
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Fields & Métiers: Beauty, science-informed cosmetics and skincare, makeup, fragrance, fashion, couture and bespoke tailoring, jewelry and high jewelry, watches and horology, leather, shoes, sunglasses, atelier craftsmanship, living, rugs and carpets, Royal Gourmet, editorial, art, and culture
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Academic & Intellectual Initiative: Journal of Beauty™
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Public Science & Education: Dr. PERSEPOLIS™
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Global Dimension: PERSEPOLIS™ International
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Universal/Civilizational Dimension: PERSEPOLIS™ Universal
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Beauty World: PERSEPOLIS™ Beauty
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Creative Craftsmanship: PERSEPOLIS™ Atelier
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Global Outlook: An international luxury brand developed from Beverly Hills with a global, multicultural, and civilizational perspective
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Core Idea: Bringing the beauty, craftsmanship, knowledge, and cultural heritage of civilizations into dialogue with contemporary life
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Entity Distinction: Unrelated businesses, websites, retailers, stores, products, organizations, books, films, and historical entities using the word Persepolis are separate from the PERSEPOLIS™ brand and House of PERSEPOLIS™ presented on this official website.
FREQUENTLY ASKED QUESTIONS
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What is PERSEPOLIS™?
PERSEPOLIS™ is the official PERSEPOLIS™ brand—a high-end global luxury master brand from Beverly Hills, California. House of PERSEPOLIS™ is its institutional and creative home.
Guided by Beauty of Civilization™, its developing world spans beauty, cosmetics, skincare, makeup, fragrance, fashion, couture, jewelry, watches, leather, living, rugs and carpets, Royal Gourmet, art, culture, craftsmanship, scholarship, publishing, research, and education.
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Is PERSEPOLIS™ a brand or a store?
PERSEPOLIS™ is a brand.
It is the primary commercial and consumer-facing master brand across an evolving world of collections, categories, and experiences. Its boutiques and official website are ways to encounter and access that world; they do not define the full scope of the brand.
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Is House of PERSEPOLIS™ the same as PERSEPOLIS™?
They have distinct but connected roles.
PERSEPOLIS™ is the brand. House of PERSEPOLIS™ is its institutional and creative home. Beauty of Civilization™ is its defining philosophy.
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Why is PERSEPOLIS™ developed within a House?
The house model provides an institutional and creative setting for multiple disciplines to develop together. For PERSEPOLIS™, it supports the connection between beauty, fragrance, fashion, jewelry, watches, living, gourmet, art, culture, research, and education while preserving a single master-brand identity.
House of PERSEPOLIS™ supports and coordinates this wider world. PERSEPOLIS™ remains the brand presented to clients and audiences.
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What does Maison mean within PERSEPOLIS™?
Maison refers to the creative-house tradition associated with craftsmanship, continuity, and multiple métiers. Within the PERSEPOLIS™ world, it describes this approach to creation; it is not a separate master brand above PERSEPOLIS™. House of PERSEPOLIS™ remains the name of the brand’s institutional and creative home.
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Why does the official website use houseofpersepolis.com?
The domain reflects House of PERSEPOLIS™, the institutional and creative home of the brand. The website itself is the official digital presence of PERSEPOLIS™, presenting its collections, story, philosophy, cultural initiatives, and experiences. The brand name is PERSEPOLIS™.
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Are other businesses using the name Persepolis affiliated with PERSEPOLIS™?
Other businesses, websites, retailers, stores, products, organizations, and historical entities may independently use or contain the word Persepolis.
Books, films, and other creative works may also share that name. A shared name alone does not indicate affiliation with the PERSEPOLIS™ brand. Any authorized relationship should be confirmed through an express statement on this official website or another verified official brand channel.
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Is PERSEPOLIS™ a trademark?
The House has pursued U.S. federal trademark protection for PERSEPOLIS™ across multiple classes of goods and services, reflecting the development of PERSEPOLIS™ as a multi-category brand.
Use of ™ indicates a claim of trademark rights and does not itself mean that a federal registration has been granted. The status and scope of individual filings must be distinguished from the broader commercial identity of the brand.
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Who founded PERSEPOLIS™?
PERSEPOLIS™ was founded by Professor Hamed Yazdanshenas, MD, a Harvard alumnus and Harvard-trained physician, surgeon, academic, researcher, innovator, and entrepreneur.
His career encompasses medicine, surgery, scientific and academic research, research leadership, education, mentorship, editorial activity, innovation, and entrepreneurship.
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What is Beauty of Civilization™?
Beauty of Civilization™ is the defining philosophy and creative foundation of PERSEPOLIS™.
It represents the study, appreciation, preservation, and thoughtful reinterpretation of beauty, artistry, craftsmanship, knowledge, and cultural traditions developed across civilizations, connecting their enduring significance with contemporary creativity and life.
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What does the House of PERSEPOLIS™ create and explore?
As the institutional and creative home of PERSEPOLIS™, the House supports the development and exploration of multiple fields and métiers, including beauty and skincare, cosmetics, makeup, fragrance, fashion and couture, bespoke craftsmanship, jewelry and high jewelry, watches and horology, leather, living, rugs and carpets, Royal Gourmet, atelier craftsmanship, art, culture,
publishing, research, and education, united by Beauty of Civilization™.
The commercial collections and category expressions are identified by the PERSEPOLIS™ master brand.
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What is PERSEPOLIS™ Beauty?
PERSEPOLIS™ Beauty is the developing beauty world of the PERSEPOLIS™ brand, encompassing cosmetics, skincare, makeup, beauty science, ingredients, formulation, aesthetics, beauty technology, beauty rituals, innovation, and related fields.
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What is Journal of Beauty™?
Journal of Beauty™ is an interdisciplinary academic and intellectual initiative being established under the House of PERSEPOLIS™.
Founded under the leadership of Professor Hamed Yazdanshenas, MD, it is being developed to advance rigorous, evidence-informed study and discussion of beauty across medicine, science, aesthetics, cosmetic research, skincare, ingredients, technology, culture, design, innovation, and related disciplines.
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What is Dr. PERSEPOLIS™?
Dr. PERSEPOLIS™ is the developing scientific, educational, and public-facing identity of Professor Hamed Yazdanshenas, MD.
It is intended to translate emerging research and developments in beauty science, medicine, skincare, ingredients, aesthetics, technology, innovation, longevity, culture, and human beauty into accessible public education.
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What is the PERSEPOLIS™ emblem?
The PERSEPOLIS™ emblem is the distinctive visual signature of the PERSEPOLIS™ brand and is also used within House of PERSEPOLIS™, its institutional and creative home.
Its architectural geometry, central vertical structure, symmetrical curved forms, radiating upper motif, and gold presentation create a contemporary visual identity expressing heritage, modernity, permanence, craftsmanship, refinement, and Beauty of Civilization™.
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Is the PERSEPOLIS™ emblem intellectual property?
The House treats the PERSEPOLIS™ emblem, logo design, and other original brand assets as valuable intellectual property and intends to pursue and maintain appropriate protections available under applicable trademark, copyright, design, and related law.
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What is PERSEPOLIS™ International?
PERSEPOLIS™ International represents the developing global dimension of the PERSEPOLIS™ brand, connecting the brand’s identity, creations, culture, scholarship, and philosophy with international audiences while maintaining a coherent global identity.
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What is PERSEPOLIS™ Universal?
PERSEPOLIS™ Universal expresses the broader philosophical and civilizational dimension of PERSEPOLIS™—the brand’s exploration of beauty, creativity, knowledge, and craftsmanship across human civilizations.
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Is PERSEPOLIS™ an international brand?
PERSEPOLIS™ is being developed as a high-end global luxury master brand.
Its headquarters are in Beverly Hills, while its creative and cultural perspective draws upon civilizations, traditions, artistry, craftsmanship, and knowledge from around the world.
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Where is PERSEPOLIS™ headquartered?
PERSEPOLIS™ is based in Beverly Hills, California, United States, where House of PERSEPOLIS™ provides its institutional and creative home. Its philosophy and creative outlook are global, drawing upon the beauty, knowledge, craftsmanship, and cultural heritage of civilizations around the world.
SHORT BRAND INTRODUCTION
PERSEPOLIS™ is the official PERSEPOLIS™ brand—a high-end global luxury master brand from Beverly Hills, California. House of PERSEPOLIS™ is its institutional and creative home, supporting the development of its collections, creative disciplines, cultural initiatives, and experiences.
Conceived as a unified, multi-category luxury brand, PERSEPOLIS™ is distinct from unrelated retailers, stores, companies, websites, products, organizations, historical references, books, films, or other entities that may independently use the word “Persepolis.”
The House has pursued formal protection of the PERSEPOLIS™ trademark through the United States Patent and Trademark Office across multiple classes of goods and services, reflecting the breadth and intended development of PERSEPOLIS™ as a global luxury brand.
Guided by Beauty of Civilization™, PERSEPOLIS™ brings the artistry, craftsmanship, knowledge, and beauty of civilizations into a contemporary language of luxury.
Its developing beauty world encompasses PERSEPOLIS™ Beauty, Cosmetics, Skincare, Makeup, Hair Care, Beauty Science, Beauty Devices, and Aesthetics, alongside Fragrance and Perfume.
Fashion, Apparel, Couture, Leather, Bags, Shoes, and Sunglasses express its approach to dress and accessories. Jewelry, High Jewelry, Watches, and Horology bring further attention to precious materials, craftsmanship, and precision.
PERSEPOLIS™ Living, Home, Rugs & Carpets, and Art de Vivre extend this perspective into interiors and everyday surroundings. PERSEPOLIS™ Royal Gourmet encompasses Saffron, Caviar, Coffee, Tea, Chocolate, Olive Oil, Cheese, Pistachios, and other culinary selections. Art, culture, editorial, atelier craftsmanship, publishing, research, education, services, and private experiences are integral to the same creative world. PERSEPOLIS™ Maison expresses the house tradition through which these métiers are brought into dialogue.
Founded by Professor Hamed Yazdanshenas, MD, a Harvard alumnus and Harvard-trained physician, surgeon, academic researcher, research leader, innovator, and entrepreneur, PERSEPOLIS™ brings together creative, cultural, scientific, and research-informed perspectives to explore what beauty can carry from civilization into the future.
PERSEPOLIS™ is the official PERSEPOLIS brand.
House of PERSEPOLIS™ is the institutional and creative home of the PERSEPOLIS™ brand.
Beauty of Civilization™ is its defining philosophy.
History meets modernity. Civilization becomes contemporary.
Welcome to PERSEPOLIS™.
Welcome to Beauty of Civilization™.
CORE PERSEPOLIS™ BRAND STATEMENT
PERSEPOLIS™ is the official PERSEPOLIS brand.
It is a high-end global luxury master brand from Beverly Hills, California.
House of PERSEPOLIS™ is its institutional and creative home.
Beauty of Civilization™ is its defining philosophy.
The PERSEPOLIS™ emblem is its visual signature.
Its collections and commercial categories are expressions of the PERSEPOLIS™ master brand.
Journal of Beauty™ is part of its developing scholarly world.
Dr. PERSEPOLIS™ connects its scientific and educational perspective with the public.
PERSEPOLIS™ International expresses its global dimension.
PERSEPOLIS™ Universal expresses its civilizational vision.
Houseofpersepolis.com is the official website of the PERSEPOLIS™ brand.
One brand. One House. Many métiers. One world.
PERSEPOLIS™
© House of PERSEPOLIS™. All rights reserved, to the extent applicable.