PERSEPOLIS™ CULTURE
OFFICICIAL BRAND
CULTURE, REIMAGINED FOR CONTEMPORARY LIFE
From the heritage of civilizations to
the modern worlds of fashion, beauty, design, craftsmanship and the art of living.
PERSEPOLIS™ Culture is the cultural world of the official PERSEPOLIS™ brand, developed within House of PERSEPOLIS™—its institutional and creative home in Beverly Hills, California. It is a place for discovering, understanding and experiencing the ideas of beauty, craftsmanship, refinement and creativity developed across civilizations.
Culture is fundamental to Beauty of Civilization™, the defining philosophy and creative foundation of the official PERSEPOLIS™ brand.
Across history and geography, cultures have created distinctive expressions of beauty through architecture, fashion, textiles, jewelry, fragrance, gardens, interiors, cuisine, literature, ceremony, music, art, craftsmanship and ways of living. PERSEPOLIS™ approaches this extraordinary human heritage as a living source of knowledge—not something confined to the past.
Our purpose is to discover what civilizations have created, understand the cultural context and knowledge behind it, and bring meaningful elements of that heritage into conversation with contemporary life and the evolving world of luxury.
History meets modernity. Culture becomes contemporary.
CULTURE AT THE HEART OF THE HOUSE
Many Civilizations. Distinct Traditions. A Continuing Human Search for Beauty.
PERSEPOLIS™ does not define culture through one country, region, period or civilization.
From its home in Beverly Hills, House of PERSEPOLIS™ looks across the world—from ancient civilizations to living cultural traditions and contemporary creative communities—to understand how people have expressed beauty, identity, craftsmanship, elegance and meaning.
We explore the cultural foundations behind fashion and couture, beauty and beauty rituals, fragrance and perfumery, jewelry and adornment, watches and craftsmanship, textiles and rugs, interiors and design, food and hospitality, architecture, art, literature and the art of living.
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A textile can carry generations of knowledge.
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A fragrance ingredient can reveal histories of geography, ritual and exchange.
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A piece of jewelry can express identity, ceremony, status and extraordinary craftsmanship.
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A beauty ritual can preserve knowledge transmitted across centuries.
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A garment can connect material, technique, social history and contemporary fashion.
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A room, garden, meal or object can reveal an entire philosophy of living.
PERSEPOLIS™ Culture studies these connections and brings them into contemporary cultural dialogue.
This is part of what distinguishes PERSEPOLIS™ from a conventional retailer or collection of products. PERSEPOLIS™ is conceived as a multi-category luxury brand and the defining brand of a House in which culture, creation, craftsmanship, knowledge and contemporary luxury belong to one world.
PERSEPOLIS™ is the official principal brand. House of PERSEPOLIS™ is its institutional and creative home in Beverly Hills, California. Beauty of Civilization™ is its defining philosophy.
The world of PERSEPOLIS™ spans Beauty, Fragrance, Fashion, Couture, Jewelry, Watches, Leather, Living, Rugs & Carpets, Gourmet, Art, Atelier, Editorial, Academy and Culture—different expressions of one luxury brand, united by Beauty of Civilization™.
The House approaches cultural heritage with curiosity and stewardship—recognizing origins, respecting cultural context and provenance, valuing authentic craftsmanship and knowledge, and encouraging thoughtful contemporary interpretation.
EXPLORE THE WORLD OF PERSEPOLIS™
THE PERSEPOLIS™ CULTURAL EXPERIENCES
Discover. Understand. Connect. Experience. Reimagine.
PERSEPOLIS™ Culture is designed as a meeting place for people who want to experience fashion, beauty, design, craftsmanship, the art of living and contemporary luxury with greater cultural depth. It is for the culturally curious: collectors, travelers, designers, creators, professionals and individuals who believe that understanding where beauty comes from can make contemporary life richer.
A HOUSE FOR CULTURAL DISCOVERY
Discover. Understand. Connect. Experience. Reimagine.
PERSEPOLIS™ Culture is not an attempt to reproduce the past.
It is an invitation to understand it.
The House believes that contemporary fashion, beauty, luxury, design and creative life become more meaningful when we understand the civilizations, cultures, makers and ideas that helped shape them.
Through cultural discovery, curated perspectives, conversations, gatherings and experiences, PERSEPOLIS™ seeks to create connections between heritage and modernity; craftsmanship and innovation; cultural knowledge and contemporary creativity; history and the future.
PERSEPOLIS™ Culture forms part of a wider cultural and intellectual world within House of PERSEPOLIS™, alongside PERSEPOLIS™ Art, PERSEPOLIS™ Editorial, PERSEPOLIS™ Book Reviews and PERSEPOLIS™ Academy.
Together, these initiatives provide places to discover, study, discuss and experience the cultural dimensions of Beauty of Civilization™ and their relationship to the contemporary world of PERSEPOLIS™.
For the Beverly Hills-based House of PERSEPOLIS™, culture is not decoration around luxury.
Culture is one of the foundations of PERSEPOLIS™ luxury.
PERSEPOLIS™
The official PERSEPOLIS™ brand of House of PERSEPOLIS™—a Beverly Hills luxury house bringing the beauty, knowledge, craftsmanship and cultural heritage of civilizations into dialogue with contemporary life.
Beauty of Civilization™
DISCOVER PERSEPOLIS™ CULTURE
THE WORLD OF PERSEPOLIS™ CULTURE
CIVILIZATION · CULTURAL HERITAGE · TRADITIONS · ART · ARCHITECTURE · LITERATURE · MUSIC · FASHION · BEAUTY · DESIGN · CRAFTSMANSHIP · GASTRONOMY · THE ART OF LIVING
PERSEPOLIS™ Culture is the cultural world of the PERSEPOLIS™ Official Brand—a place for discovering how civilizations, societies and creative communities across the world have shaped beauty, knowledge, craftsmanship, identity and ways of living.
Culture is not confined to museums, monuments or the past. It exists in the clothes people wear, the objects they create, the spaces they inhabit, the foods they prepare, the stories they tell, the music they make, the ceremonies they preserve and the ideas they pass between generations.
PERSEPOLIS™ Culture explores these connections across geography and time, bringing cultural heritage, history, traditions and contemporary creativity into dialogue with modern life.
Through Beauty of Civilization™, culture becomes one of the intellectual foundations connecting the wider world of PERSEPOLIS™.
CIVILIZATIONS & CULTURAL HERITAGE
HISTORY · HERITAGE · KNOWLEDGE · IDENTITY · CONTINUITY
Civilizations leave more than monuments.
They leave systems of knowledge, artistic languages, architecture, literature, music, craftsmanship, rituals, technologies, philosophies, foods, textiles, objects and ways of understanding the world.
PERSEPOLIS™ Culture explores ancient civilizations, historical societies, living traditions and contemporary cultures without defining culture through one nation, region or historical period.
The purpose is not to recreate the past. It is to understand what humanity has created, why it mattered within its original context, what knowledge it carries and how that knowledge can continue to inform contemporary life.
WORLD CULTURES
MANY CIVILIZATIONS. DISTINCT TRADITIONS. SHARED HUMAN CREATIVITY.
PERSEPOLIS™ Culture takes a global approach.
Its cultural perspective may move across the Middle East, Mediterranean, Europe, Asia, Africa, the Americas and other regions of the world, examining distinctive civilizations, communities, traditions and creative practices on their own terms.
No single civilization defines the PERSEPOLIS™ cultural perspective.
Instead, PERSEPOLIS™ explores the extraordinary diversity of human creativity while recognizing the exchanges, migrations, encounters and movements of ideas that have connected cultures throughout history.
CULTURAL HERITAGE & LIVING TRADITIONS
MATERIAL CULTURE · INTANGIBLE HERITAGE · TRADITIONS · KNOWLEDGE
Cultural heritage can survive through buildings and objects, but also through knowledge.
Architecture, artworks, manuscripts, textiles, jewelry, tools and decorative objects form part of material culture. Craft techniques, music, storytelling, ceremonies, culinary traditions, social customs and knowledge transmitted between generations represent other forms of cultural inheritance.
PERSEPOLIS™ Culture approaches heritage as something that can remain alive through understanding, documentation, stewardship, education, craftsmanship and thoughtful contemporary interpretation.
Respect for origin, cultural context, provenance and the communities connected with cultural traditions is fundamental to this approach.
ART & VISUAL CULTURE
FINE ART · PAINTING · SCULPTURE · PHOTOGRAPHY · DECORATIVE ARTS · VISUAL LANGUAGE
Art records how people have imagined themselves and their worlds.
Painting, sculpture, drawing, photography, decorative arts and other visual forms can reveal beliefs, aesthetics, social structures, technologies, materials and cultural transformations.
PERSEPOLIS™ Culture examines art not simply as decoration but as a form of knowledge, communication, memory and creative expression.
Across civilizations, visual culture provides another way to understand humanity's continuing search for meaning and beauty.
ARCHITECTURE & THE BUILT WORLD
ARCHITECTURE · CITIES · MONUMENTS · INTERIORS · GARDENS · PUBLIC SPACE
Architecture gives physical form to civilization.
Palaces, houses, temples, gardens, streets, civic buildings, marketplaces and contemporary structures reveal how societies have understood proportion, material, environment, community, ceremony, power and beauty.
PERSEPOLIS™ Culture explores architecture from historic monuments to contemporary design, examining how places embody cultural values and how architectural knowledge travels between generations and civilizations.
A building can therefore be more than a structure.
It can become a record of civilization.
LITERATURE, LANGUAGE & IDEAS
BOOKS · LITERATURE · POETRY · PHILOSOPHY · STORYTELLING · INTELLECTUAL LIFE
Civilizations also survive through words.
Literature, poetry, philosophy, essays, histories, oral traditions and storytelling preserve ideas that can travel far beyond the societies in which they originated.
PERSEPOLIS™ Culture considers literary and intellectual traditions as essential components of cultural understanding.
Books and ideas are explored in greater depth through the wider PERSEPOLIS™ editorial world, while PERSEPOLIS™ Culture examines their relationship with civilizations, traditions, identity and contemporary life.
MUSIC, SOUND & PERFORMANCE
MUSIC · INSTRUMENTS · PERFORMANCE · DANCE · CEREMONY · SOUND
Music can preserve cultural memory without requiring a physical monument.
Rhythm, instruments, song, performance, dance and ceremonial sound can transmit identity, emotion and collective experience across generations.
PERSEPOLIS™ Culture explores the relationship between music, place, community, ritual, craftsmanship and cultural exchange, recognizing sound and performance as important expressions of civilization.
FASHION, DRESS & CULTURE
FASHION · COUTURE · TEXTILES · DRESS · IDENTITY · CULTURAL EXPRESSION
Clothing is one of humanity's most visible forms of cultural expression.
Materials, weaving, embroidery, tailoring, silhouette, color, ornament and methods of dress can communicate geography, climate, social history, identity, ceremony and craftsmanship.
PERSEPOLIS™ Culture explores the cultural foundations of fashion, couture, textiles and dress, connecting historical knowledge and traditional craftsmanship with contemporary creative practice.
Fashion is therefore considered not only as an industry, but also as a cultural language.
BEAUTY, AESTHETICS & CULTURAL RITUAL
BEAUTY · AESTHETICS · GROOMING · BEAUTY RITUALS · CULTURAL IDEALS
Ideas of beauty have never existed outside culture.
Civilizations have developed distinctive approaches to grooming, skincare, cosmetics, hair, adornment, fragrance and the presentation of the human body.
Materials, techniques and ideals have changed across geography and time.
PERSEPOLIS™ Culture explores how beauty rituals, aesthetic ideals, social practices and cultural knowledge have evolved—and how historical practices continue to influence contemporary beauty.
Within the wider PERSEPOLIS™ world, this cultural perspective complements the dedicated PERSEPOLIS™ Beauty universe.
FRAGRANCE, PERFUMERY & CULTURAL MEMORY
SCENT · RITUAL · AROMATIC MATERIALS · MEMORY · TRADE · PERFUMERY
Scent has accompanied human civilization through ceremony, hospitality, personal grooming, medicine, spirituality and everyday life.
Flowers, woods, resins, spices and aromatic materials moved along historic networks of trade and cultural exchange.
PERSEPOLIS™ Culture explores fragrance as a cultural phenomenon—examining the relationship between aromatic materials, geography, ritual, memory, craftsmanship and human experience.
The dedicated PERSEPOLIS™ Fragrance & Perfume world develops these ideas further through contemporary perfumery.
JEWELRY, ADORNMENT & IDENTITY
JEWELRY · GEMSTONES · PRECIOUS MATERIALS · SYMBOLISM · CEREMONY · ADORNMENT
Adornment is among humanity's oldest creative practices.
Jewelry can communicate identity, status, belief, memory, ceremony, craftsmanship and personal expression.
Metals, gemstones, techniques and motifs can reveal extraordinary networks of material knowledge and cultural exchange.
PERSEPOLIS™ Culture explores jewelry within this wider human history, connecting adornment, craftsmanship, symbolism and civilization with contemporary creative life.
CRAFTSMANSHIP & MATERIAL CULTURE
ARTISANS · CRAFT · MATERIALS · TECHNIQUES · ATELIERS · MAKING
Civilizations are built not only through ideas but through hands.
Stone, metal, wood, clay, glass, fibers, leather and other materials have been transformed by generations of artisans into architecture, textiles, jewelry, furniture, vessels, decorative arts and everyday objects.
PERSEPOLIS™ Culture explores the relationship between maker, material, technique, tradition and innovation.
Craftsmanship is treated as knowledge: something learned, refined, transmitted and continually reimagined.
TEXTILES, RUGS & WEAVING TRADITIONS
TEXTILES · WEAVING · EMBROIDERY · RUGS · CARPETS · FIBER ARTS
Textiles can carry extraordinary amounts of cultural information.
Fibers, dyes, weaving structures, embroidery, patterns and regional techniques can communicate geography, environment, identity, trade and generations of accumulated knowledge.
PERSEPOLIS™ Culture explores textile traditions and their relationship with fashion, interiors, rugs and carpets, craftsmanship, cultural heritage and contemporary design.
DESIGN, INTERIORS & OBJECTS
DESIGN · FURNITURE · INTERIORS · DECORATIVE ARTS · OBJECTS · MATERIALS
The objects people choose to create and live with reveal cultural values.
Furniture, ceramics, glass, metalwork, lighting, decorative objects and interior environments can express ideas about function, proportion, hospitality, craftsmanship and beauty.
PERSEPOLIS™ Culture examines design as part of material culture—connecting everyday objects with the wider histories of craft, technology, aesthetics and the art of living.
FOOD, GASTRONOMY & HOSPITALITY
CUISINE · FOOD CULTURE · INGREDIENTS · HOSPITALITY · TABLE · TRADITION
Food is one of the most immediate ways people experience culture.
Ingredients carry geography. Recipes carry memory. Dining rituals express hospitality, community and identity.
PERSEPOLIS™ Culture explores culinary traditions, ingredients, preparation, dining, hospitality and food culture as expressions of civilization.
From saffron, tea, coffee and olive oil to regional cuisines and traditions of the table, food can reveal histories of agriculture, migration, trade and cultural exchange.
GARDENS, LANDSCAPE & NATURE
GARDENS · LANDSCAPE · WATER · ARCHITECTURE · NATURE · CULTURAL DESIGN
Gardens reveal how civilizations imagine the relationship between humanity and nature.
Water, geometry, plants, shade, architecture, paths and views have been organized in distinctive ways across different cultural traditions.
PERSEPOLIS™ Culture explores gardens and landscapes as expressions of beauty, environment, philosophy, hospitality and the art of living.
TRAVEL & CULTURAL DISCOVERY
PLACES · CITIES · MUSEUMS · HERITAGE · ARCHITECTURE · LOCAL CULTURE
Travel can become more meaningful when a destination is understood through its culture.
PERSEPOLIS™ Culture approaches cities and regions through their museums, architecture, neighborhoods, ateliers, fashion, design, craftsmanship, gardens, cuisine, traditions and contemporary creative communities.
The purpose is not simply to visit a place.
It is to understand the cultural relationships that make the place distinctive.
This philosophy forms the foundation of the PERSEPOLIS™ Grand Tour Edit™ and other cultural discovery experiences.
RITUAL, CEREMONY & THE ART OF LIVING
CUSTOMS · CELEBRATION · HOSPITALITY · DAILY LIFE · SOCIAL TRADITIONS
Culture is also expressed through ordinary and extraordinary moments of life.
How people welcome guests, celebrate, dine, dress, exchange gifts, decorate spaces and mark important moments can reveal deep cultural histories.
PERSEPOLIS™ Culture explores these traditions as part of the art of living—the intersection of beauty, meaning, social life and human experience.
CULTURAL EXCHANGE & THE MOVEMENT OF IDEAS
TRADE · TRAVEL · MIGRATION · KNOWLEDGE · MATERIALS · INFLUENCE
Cultures do not develop in complete isolation.
People, ideas, materials, technologies, artistic languages, foods and traditions have moved across regions throughout human history.
PERSEPOLIS™ Culture explores these encounters while recognizing the importance of origin, context, attribution and historical complexity.
Understanding cultural exchange makes it possible to see civilization not as a collection of isolated worlds, but as an extraordinary network of human creativity.
CULTURE & CONTEMPORARY LUXURY
KNOWLEDGE BEHIND BEAUTY
For PERSEPOLIS™, luxury should possess cultural depth.
A beautiful textile becomes more meaningful when its technique is understood. A fragrance ingredient becomes richer when its geography and cultural history are known. Jewelry gains another dimension when its materials and traditions of adornment are recognized. Architecture, fashion, beauty, food and design similarly carry histories extending beyond their contemporary appearance.
Culture is therefore not decoration around PERSEPOLIS™ luxury. Culture is one of its foundations.
Knowledge creates context. Context creates meaning.
BEAUTY OF CIVILIZATION™
THE CULTURAL PHILOSOPHY OF PERSEPOLIS™
Beauty of Civilization™ is the defining philosophy of PERSEPOLIS™.
It begins with a simple recognition: across history, humanity has continuously created extraordinary expressions of beauty, knowledge, craftsmanship and imagination.
Architecture, art, fashion, beauty, jewelry, fragrance, literature, music, food, gardens, objects and traditions represent different expressions of that creative inheritance.
PERSEPOLIS™ seeks to understand this inheritance and bring meaningful knowledge from civilization into dialogue with contemporary creativity and life.
Culture gives Beauty of Civilization™ its historical depth. Contemporary creation gives it a future.
PERSEPOLIS™ CULTURE WITHIN THE PERSEPOLIS™ WORLD
ONE MASTER BRAND. MANY CULTURAL EXPRESSIONS.
PERSEPOLIS™ Culture is an integral cultural and intellectual expression of the wider PERSEPOLIS™ high-end global luxury master brand.
Its relationships extend across:
PERSEPOLIS™ → Official Brand
PERSEPOLIS™ → Maison
PERSEPOLIS™ → House
PERSEPOLIS™ → Culture
PERSEPOLIS™ → Cultural Heritage
PERSEPOLIS™ → Civilization
PERSEPOLIS™ → Art
PERSEPOLIS™ → Atelier
PERSEPOLIS™ → Gallery
PERSEPOLIS™ → TV
PERSEPOLIS™ → Editorial & Journals
PERSEPOLIS™ → Academy
PERSEPOLIS™ → Beauty
PERSEPOLIS™ → Fragrance
PERSEPOLIS™ → Fashion & Couture
PERSEPOLIS™ → Jewelry & Watches
PERSEPOLIS™ → Craftsmanship & Atelier
PERSEPOLIS™ → Living & Design
PERSEPOLIS™ → Rugs & Carpets
PERSEPOLIS™ → Gourmet & Hospitality
PERSEPOLIS™ is the official principal brand and high-end global luxury master brand from Beverly Hills, California. House of PERSEPOLIS™ is its institutional and creative home. Beauty of Civilization™ is its defining philosophy.
PERSEPOLIS™ CULTURE
FREQUENTLY ASKED QUESTIONS
What is PERSEPOLIS™ Culture?
PERSEPOLIS™ Culture is the cultural world of the PERSEPOLIS™ Official Brand, devoted to discovering and understanding civilizations, cultural heritage, traditions, art, architecture, literature, music, fashion, beauty, craftsmanship, design, food, hospitality and the art of living.
Is PERSEPOLIS™ Culture part of the PERSEPOLIS™ brand?
Yes. PERSEPOLIS™ Culture is an integral cultural and intellectual expression of the PERSEPOLIS™ master brand. House of PERSEPOLIS™ is the institutional and creative home of PERSEPOLIS™.
Is PERSEPOLIS™ Culture only about Persian or Iranian culture?
No. PERSEPOLIS™ Culture is global in scope. It explores civilizations, cultural traditions, creative communities and forms of human expression across regions, historical periods and contemporary life.
Why is the name PERSEPOLIS™ used for a global cultural platform?
Within the contemporary PERSEPOLIS™ brand, the name identifies the PERSEPOLIS™ master brand and its cultural world. PERSEPOLIS™ Culture uses a global perspective to explore human creativity and civilization rather than limiting its cultural scope to one country or historical civilization.
What subjects does PERSEPOLIS™ Culture explore?
PERSEPOLIS™ Culture explores civilization, cultural heritage, history, traditions, art, architecture, literature, music, fashion, beauty, fragrance, jewelry, watches, craftsmanship, textiles, rugs, design, interiors, gardens, food, gastronomy, hospitality, travel and the art of living.
What is cultural heritage?
Cultural heritage includes tangible and intangible forms of cultural inheritance—from architecture, artworks, objects and textiles to craftsmanship, music, traditions, rituals, stories and knowledge transmitted across generations.
What is material culture?
Material culture refers broadly to physical objects and environments through which people express and organize life, including architecture, clothing, jewelry, tools, furniture, textiles, artworks and everyday objects.
What is intangible cultural heritage?
Intangible cultural heritage encompasses living knowledge and practices such as oral traditions, performance, rituals, craftsmanship knowledge, social customs and other cultural practices transmitted across generations.
What is the difference between culture and civilization?
Culture broadly encompasses the ideas, traditions, knowledge, practices and creative expressions of people and communities. Civilization can describe larger and historically developing social worlds within which many cultural expressions emerge, interact and change.
How does PERSEPOLIS™ Culture approach cultural heritage?
PERSEPOLIS™ Culture emphasizes understanding origins, respecting cultural context and provenance, recognizing authentic craftsmanship and knowledge, and encouraging thoughtful contemporary interpretation.
How does culture influence fashion?
Fashion can reflect geography, materials, textile traditions, craftsmanship, identity, social history, aesthetics and cultural exchange. PERSEPOLIS™ Culture examines these foundations behind dress and contemporary fashion.
How are beauty and culture connected?
Ideas of beauty and practices involving cosmetics, skincare, grooming, hair, adornment and aesthetics have developed differently across societies and historical periods. PERSEPOLIS™ Culture explores beauty as both a personal and cultural phenomenon.
How are fragrance and culture connected?
Aromatic materials and fragrance have long been associated with grooming, ceremony, hospitality, memory and trade. PERSEPOLIS™ Culture examines these cultural dimensions while PERSEPOLIS™ Fragrance & Perfume develops the brand's contemporary fragrance world.
How are jewelry and culture connected?
Jewelry can communicate identity, status, ceremony, memory, belief and craftsmanship. Materials and techniques can also reveal histories of trade, technology and cultural exchange.
How does PERSEPOLIS™ Culture approach architecture?
PERSEPOLIS™ Culture explores architecture as an expression of civilization, examining relationships among place, materials, proportion, environment, craftsmanship, social life and cultural meaning.
Why are food and hospitality part of culture?
Cuisine and hospitality preserve knowledge about geography, agriculture, ingredients, family, community, migration, trade and social traditions. They are fundamental expressions of cultural identity and the art of living.
What are the PERSEPOLIS™ Cultural Experiences?
The PERSEPOLIS™ Cultural Experiences are private or curated cultural programs designed to deepen engagement with civilization, heritage, craftsmanship, design and contemporary culture.
They currently include the PERSEPOLIS™ Civilization Salon™, PERSEPOLIS™ Cultural Edit™, PERSEPOLIS™ Cultural Circle™, PERSEPOLIS™ Grand Tour Edit™, PERSEPOLIS™ House Salon™ and PERSEPOLIS™ Cultural Atelier™.
What is the PERSEPOLIS™ Civilization Salon™?
The PERSEPOLIS™ Civilization Salon™ is a private cultural discovery experience centered on a client's interests in civilizations, places, traditions and creative disciplines.
What is the PERSEPOLIS™ Cultural Edit™?
The PERSEPOLIS™ Cultural Edit™ is a personalized cultural perspective developed around a civilization, destination, theme or creative interest.
What is the PERSEPOLIS™ Cultural Circle™?
The PERSEPOLIS™ Cultural Circle™ brings people together for intimate cultural discussion and shared discovery around civilization, design, fashion, beauty, craftsmanship, literature, heritage and contemporary creativity.
What is the PERSEPOLIS™ Grand Tour Edit™?
The PERSEPOLIS™ Grand Tour Edit™ creates a cultural framework for discovering a destination through heritage and contemporary creative life, including museums, architecture, ateliers, fashion, design, craftsmanship, neighborhoods, gardens, cuisine and traditions.
What is the PERSEPOLIS™ House Salon™?
The PERSEPOLIS™ House Salon™ is a contemporary cultural salon bringing people together through private conversations, presentations, discussions and gatherings centered on selected cultural themes.
What is the PERSEPOLIS™ Cultural Atelier™?
The PERSEPOLIS™ Cultural Atelier™ explores the knowledge, materials, techniques and people behind craftsmanship, connecting cultural origins with contemporary creation.
What is Beauty of Civilization™?
Beauty of Civilization™ is the defining philosophy of PERSEPOLIS™. It explores how the knowledge, creativity, craftsmanship and cultural achievements of civilizations can deepen and inspire contemporary beauty, design, culture and life.
What is House of PERSEPOLIS™?
House of PERSEPOLIS™ is the institutional and creative home of PERSEPOLIS™. PERSEPOLIS™ remains the principal commercial and consumer-facing master brand.
Where is PERSEPOLIS™ based?
PERSEPOLIS™ is a Beverly Hills, California-based high-end global luxury master brand, with House of PERSEPOLIS™ serving as its institutional and creative home.
How is PERSEPOLIS™ Culture distinguished from other uses of the name Persepolis?
PERSEPOLIS™ Culture identifies the contemporary cultural world of the PERSEPOLIS™ commercial luxury master brand from Beverly Hills, California. Its cultural programs, content, experiences, brand identity and official digital presence belong to the PERSEPOLIS™ master brand.
What is the vision of PERSEPOLIS™ Culture?
The vision is to create a global cultural world where civilization, heritage, knowledge, craftsmanship, creativity and contemporary life can be discovered, understood and thoughtfully connected under PERSEPOLIS™ and Beauty of Civilization™.
PERSEPOLIS™ CULTUREINTELLECTUAL PROPERTY & BRAND NOTICE
ONE MASTER BRAND. MANY CULTURAL EXPRESSIONS.
PERSEPOLIS™ Culture, PERSEPOLIS™ Civilization Salon™, PERSEPOLIS™ Cultural Edit™, PERSEPOLIS™ Cultural Circle™, PERSEPOLIS™ Grand Tour Edit™, PERSEPOLIS™ House Salon™, PERSEPOLIS™ Cultural Atelier™, Beauty of Civilization™ and other PERSEPOLIS™ cultural program names, concepts and brand expressions identify elements within the cultural world of PERSEPOLIS™.
PERSEPOLIS™ and associated names, marks, logos, program names, trade dress and brand identifiers are claimed and protected to the extent provided by applicable trademark, unfair-competition and other intellectual-property laws. Use of the ™ symbol identifies claimed trademark rights and should not be interpreted as a representation of federal registration where registration has not been granted.
Original cultural frameworks, program descriptions, curatorial concepts, written works, research-based editorial materials, photographs, graphics, artwork, illustrations, audiovisual materials, website designs and other copyrightable original content published through PERSEPOLIS™ Culture are protected by applicable copyright law.
Historical facts, cultures, civilizations, traditional knowledge, public-domain works and cultural heritage themselves are not claimed as proprietary to PERSEPOLIS™. Protection is asserted over PERSEPOLIS™ trademarks and the original expression, selection, arrangement, presentation and other protectable elements created for the PERSEPOLIS™ cultural platform.
Except where permitted by law or expressly authorized in writing, unauthorized reproduction, copying, republication, distribution or commercial exploitation of protected PERSEPOLIS™ material is prohibited. Nothing on this page grants a license or right to use PERSEPOLIS™ names, trademarks, logos, program names, brand identifiers or original protected content.
PERSEPOLIS™ reserves all rights and may pursue unauthorized use, infringement, passing off, false designation of origin, misleading commercial association or other actionable misuse to the extent permitted by applicable law.
© 2026 PERSEPOLIS™. All rights reserved.